Industry and engineering

In 2014, the German manufacturing industry comprised more than 22,000 companies employing 5.3 million people and generated cumulative sales in excess of € 1.6 trillion. In some sectors, such as machinery and plant engineering, the bulk of the production is exported. The German manufacturing industry is characterized by a mixture of internationally operating groups and generally well positioned SMEs, many of which are internationally successful and even global market leaders. Similar structures can be found on the supplier side, which provides manufacturers with anything from simple components to highly complex specialized technical products, including machine control systems and intelligent sensors.

The machine and plant engineering industry generates sales of approximately € 220 billion and supports a workforce of more than one million (2014), making it one of the strongest and most important German industries. Products and services “made in Germany” are renowned all over the world, as can be seen by their 76%-export rate. The industry is cyclical and suffered plummeting order levels, occurring in part in the late cycle, during the 2008/2009 economic crisis. Based on sales per employee, only companies with a staff of less than 50 or in the range of 500 to 1,000 were able to show significant and stable improvement compared to pre-crisis levels. In spite of this, the German machinery and plant engineering industry remains well positioned in international comparison, but it needs to work on maintaining that position for the future. In light of increasing competition, especially from Asia, German machine and plant manufacturers should focus on more extensive production automation, continuous process innovation and integrated solutions. We would be happy to help you meet these challenges.

Here is a selection of our projects:

  • Mixing and metering technology for industrial adhesives
  • Foundries
  • Welding technology
  • Steel production and processing
  • Textile machineries
  • Filling machines
  • Printing machines
  • Security technology
  • Agribusiness
  • Technical textiles
  • Packaging
  • Fire protection systems
  • Machines for surface technology
  • Machines for secondary packaging
  • Machines for final packaging
  • Machines for adhesives
  • Industrial plants
  • Machines for food manufacturing
  • Power plant technology
  • Street lightning
  • Mechanical engineering components
  • Tool design

Case studies - Industry and engineering

Status quo Internationally operating family office considers investing in a leading manufacturer of innovative packaging systems for products for personal care as well as health care applications
Task Commercial due diligence with a comprehensive market model
maconda contribution
  • Conducting an in-depth analysis of the niche market for the specialized packaging systems in spite of the general lack of concrete market data; developing a differentiated model of the market to estimate its size and the customer needs in the international core regions of the target company
  • Conducting more than 50 exploratory and structured expert interviews to identify and validate the key market and demand drivers
  • Performing a detailed analysis of the structure of the customer base and procurement, keeping the target’s specific business model in mind
  • Explaining the added value of the special packaging systems from the perspective of direct customers (usually brand manufacturers or pharmaceutical companies) as well as end customers (consumers, patients
  • Evaluating the positioning of the company in the heterogeneous competitive landscape marked by global players
  • Assessing the addressable market for the existing product portfolio, estimating the existing upside potential linked to launching further products that use the same technology
Status quo

Private equity house assesses investment possibilities regarding the leading manufacturer of fire fighting equipment as well as fire extinguishing devices for fire-fighters and industrial customers

Task

Commercial Due Diligence

maconda contribution
  • Comprehensive analysis of the market structure and development incl. legal framework for fire protection; numerous interviews with fire-fighters and specialist retailers in Germany and the US among others
  • Analysis of demand and user groups (fire brigade structures, procurement process and decision-making criteria, supply chain, financing sources, critical success factors)
  • Characterisation of the most important product groups and central product trends as well as determining the strongest sales and gross profit product groups and their strategic relevance
  • Positioning with regard to competitors especially in view of product portfolio, market share, regional presence and brand recognition
  • Development of top line scenarios and evaluation of upside potential in both core and new markets

Your contact

Maximilian Neumann

Maximilian Neumann

For questions related to industry and engineering, you are in good hands with Maximilian Neumann. You can contact him by telephone: +49 (0) 221/56964-42 or via email:

Strategy development - Commercial Due Diligence - Value enhancement - Restructuring - Turnaround Management