The media sector has changed dramatically in recent years. New business models are increasingly competing with traditional media, and the different media types have significantly grown in number. This is shrinking everyone’s slice of the advertising pie. The traditional media businesses are also struggling with the convergence of different forms of media and continuously changing consumer behaviour. On top of that, many media users are still not willing to pay adequate amounts for the content they consume. The current economic situation adds to the pressure. To ensure profitable survival, all types of media need to join ranks and utilise collaborative business models to win the favour of users. Our experience with various forms of media can help you develop promising approaches and measures.
Leading TV production and development company plans to grow its network in addition to further expansion
Support in strategy development as well as target screening in the fields of gaming and TV production
For questions related to media and entertainment, you are in good hands with Dr. Rainer Mayer. You can contact him by telephone: +49 (0) 221/56964-0 or via email: R.Mayer@maconda.de