Media & entertainment

The media sector has changed dramatically in recent years. New business models are increasingly competing with traditional media, and the different media types have significantly grown in number. This is shrinking everyone’s slice of the advertising pie. The traditional media businesses are also struggling with the convergence of different forms of media and continuously changing consumer behaviour. On top of that, many media users are still not willing to pay adequate amounts for the content they consume. The current economic situation adds to the pressure. To ensure profitable survival, all types of media need to join ranks and utilise collaborative business models to win the favour of users. Our experience with various forms of media can help you develop promising approaches and measures.

Examples of our experience:

  • TV production
  • Commercial film production
  • TV broadcasting
  • Radio broadcasting
  • Advertising, marketing
  • Targeted advertising
  • Computer games (gaming)
  • Festivals, events
  • Newspaper publishing
  • Magazine publishing (journals, popular magazines)
  • Book publishing (advice, travel, children, technology, IT, business & law, etc.)
  • IPTV, WebTV
  • Cable network provider

Case studies - Media & entertainment

Status quo

Leading TV production and development company plans to grow its network in addition to further expansion

Task

Support in strategy development as well as target screening in the fields of gaming and TV production

maconda contribution
  • Discussion and fine-tuning of growth strategy
  • Presentation of market potential in foreign markets and development of a suitable market entry strategy
  • Creation of a reliable outline regarding the market's development and structure via local access to unfiltered information
  • Detailed screening of suitable partners and creation of a comprehensive long list
  • Establishment of a short list and strategic selection of potential partners using primary and secondary sources in addition to local research
  • Creation of comprehensive company profiles and assessment of strategic and operative "fits" for the company

Your contact

Dr. Rainer Mayer

Dr. Rainer Mayer

For questions related to media and entertainment, you are in good hands with Dr. Rainer Mayer. You can contact him by telephone: +49 (0) 221/56964-0 or via email: R.Mayer@maconda.de

Strategy development - Commercial Due Diligence - Value enhancement - Restructuring - Turnaround Management