Based on many years’ experience of the maconda team in supporting M&A transactions within the retail segment, maconda was entrusted with a comprehensive analysis of the store portfolio of German leading perfumery chain Douglas.
Cologne-based maconda team has advised CVC Capital Partners on the acquisition of Douglas from a holding jointly held by Advent International and the Kreke family. The Kreke family has furthermore agreed to reinvest in Douglas through a joint holding company.
Headquartered in Germany, Douglas is Europe’s leading specialist retailer of beauty and personal care products with pro forma annual sales of about EUR 2.5 billion in fiscal year 2013/2014. Douglas owns more than 1,700 stores in 19 countries across Europe with market leading positions in eleven countries.
Søren Vestergaard-Poulsen, Managing Partner at CVC, commented: "We are delighted to have come to an agreement to acquire Douglas together with the Kreke family. Douglas is a market leader with attractive growth prospects due to its strong management team, extensive store network, leading online presence and dedicated employees. We are very much looking forward to working with the family and the management to grow this European Beauty champion further over the long term."
maconda supported CVC on the acquisition with a commercial due diligence with a focus on store operations. The key part of the analysis was the sales and profitability structure of Douglas’ store portfolio as well as the identification of the drivers and levers for the performance.
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maconda carried out over 450 consulting and implementation projects. In addition, more than 120 commercial due diligences have been conducted, mainly for private equity investors and usually in the range of € 20-500 million enterprise value.
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