Deal summary:

Target: RUF Betten

Industry: Consumer goods / Furniture 

Investor: NORD Holding

Task: Commercial Due Diligence

maconda supports NORD Holding on its acquisition of RUF Betten, a manufacturer of high-quality upholstered and box spring beds

maconda news October 2016

maconda was commissioned once more by the Hanover-based corporate investor NORD Holding for its comprehensive expertise in consumer goods. In the run-up to acquiring a majority stake in the bed manufacturer from Rastatt in Baden, the Cologne-based maconda team supported NORD Holding with a commercial due diligence assessment.

maconda prepares commercial due diligence for the acquisition of a manufacturer of high-quality beds

RUF Betten is a successful manufacturer of high-quality upholstery and box spring beds in addition to mattresses and spring wood frames. The company, including its production facilities, is located in Rastatt. Here, more than 30,000 beds are produced each year by approximately 200 employees. RUF has earned a strong reputation among retailers and consumers with its international design, high levels of product customization and superior comfort. NORD Holding Unternehmensbeteiligungsgesellschaft mbH acquired all of the shares in RUF-Bett International GmbH & Co. KG. The seller is Rolf Benz AG & Co. KG, which belongs to the Hüls-Unternehmensgruppe in the Westphalian city of Stadtlohn.

The commercial due diligence included an analysis of the opaque German bed market and a corresponding segmentation of RUF’s product range while also identifying the market influencing drivers and trends. A particular focus was placed on assessing the ongoing trend towards box springs as well as the positioning of RUF Betten in the fragmented competitive environment. In its analysis of the sales channels and customer structure, maconda could rely on its wide-ranging expertise with durable consumer goods and furniture retail. The insights gained were validated by targeted interviews with select external market experts from our network, which has been developed over many years. With this, we could supply our client with comprehensive insights into the market and RUF’s business operations.

We look forward to helping you as a competent and trustworthy partner as well. Our team disposes of multiple years of experience in commercial due diligence and value enhancement projects as well as mandates regarding business segment development, foreign expansion and restructuring.

About maconda

maconda carried out over 450 consulting and implementation projects. In addition, more than 120 commercial due diligences have been conducted, mainly for private equity investors and usually in the range of € 20-500 million enterprise value.

Our focus industries: Consumer goods | Foods | Wholesale and retail | eCommerce | Services | Business process outsourcing | Clothing & textiles | Healthcare | Software & IT | Technical industrial goods | Industry 4.0 | Machinery and equipment | Materials | Packaging

Our core topics: Strategy consulting | Corporate restructuring | Commercial transaction services. These include comprehensive target screenings, systematic preparations for company sales (exit readiness) and commercial due diligence assessments (also for sellers).

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