Essential for any expanding company

Market and feasibility studies

Before implementing new projects or strategies, conducting extensive market entry and feasibility studies is crucial to uncover related chances and risks. No expanding business can do without professional analyses for their strategic development. Key factors for a successful market entry are detailed information about potential customers and their decision criteria, competition and the major market trends.

Our services:

  • Analysis of competition and industry structure
  • KPI-based market and competition analysis
  • Preview of sales and costs and outturn account
  • Choosing possibilities with documented chances & risks
  • Action plan with recommendations to penetrate the market (type of market entry, suitable distribution channels, potential partners and suppliers with assessment of the aptitude for cooperation)
  • Catalogue of measures in order to overcome market entry barriers

Our integrated approach considers your business, its strategic direction and the market and competitive environment to give you deeper insights and greater understanding for your future course.

The experienced consultants and industry experts in our team support you when entering new territories. We provide a detailed basis for decision-making that is tailored to your company. 

Case studies - Market and feasability studies

Status quo Leading German manufacturer of interior lighting solutions contemplates a diversification of its product portfolio via entry into a new area of business
Task

Market and feasibility study for a B2B mail order concept as well as development of a business plan 

maconda contribution
  • Comprehensive analysis of the relevant market in view of structure, market entry barriers and central market drivers
  • Synopsis of comparable concepts based on a comprehensive competition profiling
  • Detailed requirement analysis of target customers and their satisfaction with diverse procurement channels
  • Development of a pragmatic positioning concept regarding brand strategy, product and pricing policies as well as differentiation potential compared to benchmarks
  • Development of a detailed business plan for the new area of business
  • Development of an action plan; collection and comparison of offers from service providers

Your contacts

Inna Wedeking

Inna Wedeking

For questions related to market and feasibility studies, you are in good hands with Inna Wedeking. You can contact her by telephone: +49 (0) 221/56964-45 or via email: 

Patrik Schmitz

Patrik Schmitz

For questions related to market and feasibility studies, you are in good hands with Patrik Schmitz. You can contact him by telephone: +49 (0) 221/56964-33 or via email: