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The Commercial Due Diligence for GeHo was particularly in-depth: In addition to the usual market and customer analyses, the maconda consultants focused on the customer ordering process, procurement, and digitalization. Data on the less transparent vending machine market \u2013 the majority of which are located in businesses and, more recently, increasingly in unstaffed 24\/7 shops \u2013 were validated through numerous interviews with experts and other market participants. To accurately assess GeHo’s positioning, maconda employed a variety of analysis methods, including classic ABC analyses and micro-geographical analyses, which use special software tools to identify regional anomalies. The webshop was also intensively examined for its potential and strategic importance. <\/p>\n\n
\u201cWith this, we laid important foundations for KKA Partners\u2019 investment decision, whereby our industry knowledge in food, convenience products, and wholesale in general was particularly beneficial,\u201d explains maconda managing director Dr. Rainer Mayer. maconda has extensive experience along the entire value chain of food \u2013 from raw material production to processing and distribution through channels such as cash & carry, delivery wholesalers, purchasing associations, retailers, and online platforms. <\/p>\n\n
GeHo \u2013 sustainably successful<\/strong><\/p>\n\n GeHo, based in Straelen on the Lower Rhine, is a leading wholesaler of food for vending machines with a long history of success. The company supplies numerous locations nationwide \u2013 from businesses to universities, schools, and public institutions. GeHo clearly distinguishes itself from competitors, particularly through its specialization in vending machines, long-standing dealer relationships, and private labels such as Willis, Boom, Space, and Tradition. Thanks to a lean structure, sophisticated logistics processes, and high customer density, GeHo can deliver even small batches \u201cjust in time\u201d to the point of sale at a competitive price. <\/p>\n\n maconda further expands expertise in the food industry<\/strong><\/p>\n\n The maconda team has managed numerous projects in the food industry in recent years and is one of the most experienced consultants in the German-speaking region. The spectrum ranges from Commercial Due Diligence to strategic realignments and business model optimization. <\/p>\n\n Intensive Industry Experience<\/strong>: Convenience Food | Snacks | Frozen Food | Vegetables, Fruits, Spices | Baked Goods | Organic & Vegan | Chocolate & Other Confectionery | dietary supplements & Sports Nutrition | Cereals & Pasta | Meat, Fish, and Sausage Products | Ethnofood | Wine & Spirits | Food Wholesale | System Gastronomy | pet food<\/p>\n\n About maconda<\/strong><\/p>\n\n For more than 20 years, maconda has supported companies in acquisitions, performance optimization, and restructuring. With over 800 consulting and implementation projects and more than 450 transaction-related engagements, maconda has extensive experience to pragmatically accompany even demanding projects. Clients include mid-sized companies, business units of large corporations, and international Private Equity investors and Family Offices. <\/p>\n\n maconda Industry Competencies<\/strong>: Consumer Goods | Food | Retail & eCommerce | Packaging | Construction-Related Products & Services | Manufacturing Industry | Future Technologies | B2B Services (incl. Business Process Outsourcing) | B2C Services | Healthcare & MedTech<\/p>\n\n maconda Core Topics<\/strong>: transaction advisory | business model development | Performance Management<\/p>\n\n