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The Bonn-based company Dr. Schutz specializes in products for the care and cleaning of floor coverings\u2014ideally complementing the portfolio of the Blanchon Group, a leading provider of surface coatings for residential applications. The acquisition is part of the growth strategy of Blanchon and its main shareholders IK Partners and Abenex, two French investor teams. The goal is to strengthen international presence and become the European market leader for floor renovation and care. To explore what contribution Dr. Schutz can make, 40 interviews were conducted with specialty retailers, craftsmen, flooring manufacturers, and other market experts to determine the positioning in the German market. This was combined with an assessment of Dr. Schutz’s brand awareness. <\/p>\n\n
The results showed Dr. Schutz to be a company with outstanding reputation. Particularly the excellent customer service, product quality, and broad product range are key success factors. The maconda team was therefore able to confirm further growth potential for Dr. Schutz\u2014even though the market is suffering from the effects of the still-weak real estate market overall. However, since this does not affect existing floor coverings\u2014which still need to be maintained and protected\u2014the forecasts for the company were positive. “Once again, the maconda team has demonstrated that we are an experienced partner, especially for analyzing niche markets under time pressure,” emphasizes maconda project manager Bertram St\u00e4hler. “We wish all parties involved great success in further expansion and strengthening their international market position.” <\/p>\n\n
About Dr. Schutz<\/strong><\/p>\n\n Dr. Schutz was founded in Bad Pyrmont in 1955 and established itself with the brands Dr. Schutz and Eukula as a provider of protection and care for resilient floor coverings as well as mineral and wood floors. Durable PU sealants in particular are core products of the company. The products are distributed primarily through specialty retailers. Additional customers include flooring manufacturers. The company is family-owned and employs around 90 people in over 30 countries, including Germany, Poland, Switzerland, the United Kingdom, and the USA. The headquarters is in Bonn. <\/p>\n\n About Blanchon<\/strong><\/p>\n\n The Blanchon Group is a French provider of coatings for the protection, care, and decoration of surfaces in residential applications. The company operates with a multi-brand strategy in the DIY, professional trades, and industrial segments. Overall, the Group employs around 450 people and has nine locations in France, Belgium, the Netherlands, Italy, Poland, Switzerland, the United Kingdom, the USA, and China. The main shareholders of the Blanchon Group, headquartered near Lyon, are the investors IK Partners and Abenex. <\/p>\n\n maconda\u2014extensive expertise in construction, construction chemicals, and floor coverings<\/strong><\/p>\n\n The maconda team has comprehensive expertise in the construction industry and has successfully completed countless projects here\u2014Commercial Due Diligence, strategic realignment and business model optimization, as well as operational performance improvement. This makes the Cologne team undoubtedly one of the most experienced consultants in the German-speaking region. About maconda<\/strong><\/p>\n\n For more than 20 years, maconda has supported company acquisitions, performance optimization, and restructuring. With over 800 consulting and implementation projects and more than 450 transaction-related engagements, maconda has comprehensive experience to pragmatically support even demanding projects. Clients include mid-sized companies, business units of large corporations, as well as international private equity investors and family offices. <\/p>\n\n maconda industry expertise: Construction-Related Products and Services | Manufacturing Industry | B2B and B2C Services | Retail & eCommerce | Mechanical Engineering | Packaging & Filling | Consumer Goods | Food | Future Technologies | and much more<\/p>\n\n maconda core topics<\/strong>: Commercial Transaction Services | Performance Management | Business Model Optimization<\/p>\n\n