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\u201cUnlocking the potential of Germany\u2019s pet food market\u201d. Yes, we really have seen a great many companies in the companion animal space, as well as in farm animals. Just one example: in 2024, we had the opportunity to support the investor EMERAM Capital Partners<\/a> in the acquisition of a majority stake in the direct-to-consumer provider Provital<\/a> with a comprehensive CDD. The focus here was primarily on premium pet nutrition. <\/p>\n\n With our experience, we also allow ourselves a well-founded assessment: a great deal is published about this exciting industry. So there must be plenty of data on the market. Well\u2026 not at all. Despite the high and still rising demand for pet products\u2014food, dietary supplements, medicines, cat litter, accessories\u2014the available data is contradictory and in some cases differs by billions (!) of euros. For investors interested in companies that supply veterinarians, one key question also arises: how many practices are there, actually? Unfortunately, this is not really recorded. We have seen many figures in this industry, but are they truly correct\u2014or is one source simply copying the next? The figures become even more confusing when it comes to countries outside Germany, which is generally quite good at collecting data. <\/p>\n\n A look at the data definition brings at least a little clarity, but only helps to a limited extent. To create more transparency, a well-designed market model is required. maconda will be pleased to help. <\/p>\n\n More about the exciting pet food industry in the newsletter from Oaklins<\/a>\u2014excellent articles & interviews. Well worth reading! Thank you to Oaklins for the invitation. <\/p>\n\n