<\/p>\n\n
The Market Review focused on assessing Jawoll’s business model, which relies on discounts, bargains, and impulse buys. Key product categories include plants and garden items, household goods, stationery, seasonal items, gift items, and food. In the past, non-food discounters have grown more strongly than brick-and-mortar, non-discounting retailers. They benefit in particular from the traditionally very high affinity for discounts in Germany, the growing target group, and the low online suitability of most relevant product categories. Thus, price-oriented non-food sales continue to have a firm place in the German retail landscape. <\/p>\n\n
Since the data situation for this specific segment is very patchy, maconda’s consultants, who are experienced in such situations, pragmatically linked different data sources, conducted discussions with various market participants, and created their own estimates on this basis. These were further supported by several visits to relevant retailers, including participant observation. The resulting market model maps developments in the non-food sector across various distribution channels and thus ventures a look into the future. <\/p>\n\n
The competitive situation was also examined\u2014this is characterized by very dynamically expanding inner-city non-food discounters such as Action from the Netherlands. In order to accurately analyze the intensity of competition, it was essential to differentiate close-out stores in industrial estates from other types of retailers, such as non-food discounters in high-frequency inner-city locations, food discounters with active promotional goods business, etc. Although all these formats generally appeal to price-sensitive customers, there are sometimes clear differences in terms of assortment and location strategies as well as core target groups. Detailed profiles of these retailer types with qualitative and quantitative information rounded off maconda’s work. <\/p>\n\n
Jawoll is an established close-out chain in Germany with a wide range of products, nearly 90 stores in northern and western Germany, and a turnover of approximately \u20ac200 million. As part of strategic considerations, the previous majority shareholder, the British non-food discounter B&M, has now divested its German retail subsidiary and is selling its 80% majority stake to a consortium financed by Adiuva Capital, among others, which also includes Jawoll’s management. B&M was founded in 1978 and has 28,000 employees. The company is traded on the London Stock Exchange and is part of the FTSE 250 index. <\/p>\n\n
In the past, the maconda team has dealt extensively with various entry-level price ranges, including private labels and promotional goods in general, and has successfully carried out various projects. These included several investment checks and Commercial Due Diligences, strategy engagements, and projects to improve operational performance. <\/p>\n\n
Intensive industry experience<\/strong>: Non-food discount | Close-out stores | Food discount | Food retail | Private label | Promotional goods | Licenses | Retail concepts | Various non-food items or hard goods | Food | Personal care | Cosmetics | Promotional items | Clothing | and much more<\/p>\n","protected":false},"excerpt":{"rendered":" maconda supported Adiuva Capital with a market analysis for the investment in Jawoll, a leading non-food discount chain in Germany.<\/p>\n","protected":false},"author":0,"featured_media":3953,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88,79],"tags":[],"maconda_format":[98],"maconda_industry":[108,107],"class_list":["post-3952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-88","category-news"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t