{"id":4053,"date":"2016-09-30T07:47:04","date_gmt":"2016-09-30T05:47:04","guid":{"rendered":"https:\/\/www.maconda.de\/not-barking-up-the-wrong-tree\/"},"modified":"2026-09-15T05:17:57","modified_gmt":"2026-09-15T03:17:57","slug":"not-barking-up-the-wrong-tree","status":"publish","type":"post","link":"https:\/\/www.maconda.de\/en\/not-barking-up-the-wrong-tree\/","title":{"rendered":"Not Barking Up the Wrong Tree"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">maconda supports NORD Holding in the acquisition of a manufacturer of high-quality flooring<\/h2>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">maconda News September 2016<\/h2>\n\n<h3 class=\"wp-block-heading\">maconda supported the corporate investor NORD Holding in summer 2016 in the acquisition of Parador GmbH &amp; Co. KG from Coesfeld near M\u00fcnster, a well-known manufacturer of flooring made from a wide variety of materials. Our extensive experience with consumer goods, retail, and our many years of experience as Commercial Due Diligence advisors convinced NORD Holding to engage maconda for this challenging project. <\/h3>\n\n<p class=\"wp-block-paragraph\">Parador is a leading manufacturer of high-quality systems for floor and wall design. The product range includes laminate flooring, parquet, panels, and resilient flooring, which are manufactured at the German headquarters in Coesfeld and in G\u00fcssing in the Austrian state of Burgenland. With a workforce of around 550 employees, Parador will generate sales of more than \u20ac140 million in 2016. The current export share of over 50% is to be increased further in the future. NORD Holding Unternehmensbeteiligungsgesellschaft mbH acquired all shares in Parador GmbH &amp; Co. KG and its subsidiaries in October 2016. The seller is the H\u00fcls Group of Companies from Stadtlohn in Westphalia.     <\/p>\n\n<p class=\"wp-block-paragraph\">Key aspects of the Commercial Due Diligence primarily included a detailed analysis of the specific niche market for high-quality flooring. Various distribution channels had to be examined\u2014in addition to the DIY stores served, especially the less transparent specialist trade. A particular challenge was to shed light on the demand for flooring in various foreign markets, although the data basis for this was often subject to national peculiarities and therefore difficult to compare. Here, maconda was able to contribute essential insights through targeted expert and customer interviews in the most important regions. In addition, maconda examined the viability of new vinyl flooring with regard to the demand trend for laminate and parquet flooring in the DACH region. The CDD was completed by evaluating medium- and long-term trends, an in-depth competitive analysis, and the plausibility check of the business plan.     <\/p>\n\n<p class=\"wp-block-paragraph\">We are also happy to be available to you as a competent and trustworthy partner. In retail, consumer goods, as well as in other industries that we cover through various Competence Centers. Contact us at any time if you need expertise in this area. We are happy to assist you!   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>maconda supports NORD Holding in the acquisition of a manufacturer of high-quality flooring maconda News September 2016 maconda supported the corporate investor NORD Holding in summer 2016 in the acquisition of Parador GmbH &amp; Co. KG from Coesfeld near M\u00fcnster, a well-known manufacturer of flooring made from a wide variety of materials. Our extensive experience [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":4054,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,87,79],"tags":[],"maconda_format":[98],"maconda_industry":[104,108],"class_list":["post-4053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-92","category-2019-or-earlier","category-news"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"maconda supports NORD Holding with a Commercial Due Diligence for the acquisition of Parador, a leading manufacturer of high-quality flooring.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.maconda.de\/en\/not-barking-up-the-wrong-tree\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"maconda - Commercial Due Diligence &amp; Strategieberatung aus K\u00f6ln\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Parador: CDD for NORD Holding | maconda\" \/>\n\t\t<meta property=\"og:description\" content=\"maconda supports NORD Holding with a Commercial Due Diligence for the acquisition of Parador, a leading manufacturer of high-quality flooring.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.maconda.de\/en\/not-barking-up-the-wrong-tree\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.maconda.de\/wp-content\/uploads\/maconda-logo.svg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.maconda.de\/wp-content\/uploads\/maconda-logo.svg\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2016-09-30T05:47:04+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-09-15T03:17:57+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Parador: CDD for NORD Holding | maconda\" \/>\n\t\t<meta name=\"twitter:description\" content=\"maconda supports NORD Holding with a Commercial Due Diligence for the acquisition of Parador, a leading manufacturer of high-quality flooring.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.maconda.de\/wp-content\/uploads\/maconda-logo.svg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.maconda.de\\\/en\\\/not-barking-up-the-wrong-tree\\\/#article\",\"name\":\"Parador: CDD for NORD Holding | maconda\",\"headline\":\"Not Barking Up the Wrong Tree\",\"author\":{\"@id\":\"##author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/www.maconda.de\\\/en\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.maconda.de\\\/wp-content\\\/uploads\\\/undraw_factory_dy0a-1.png\",\"width\":888,\"height\":461},\"datePublished\":\"2016-09-30T07:47:04+02:00\",\"dateModified\":\"2026-09-15T05:17:57+02:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.maconda.de\\\/en\\\/not-barking-up-the-wrong-tree\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.maconda.de\\\/en\\\/not-barking-up-the-wrong-tree\\\/#webpage\"},\"articleSection\":\"2016, 2019 or earlier, News, Projects &amp; 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