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jumpers fitness, headquartered in Rosenheim in southern Germany, is an established fitness chain with branches primarily in various parts of Bavaria. The company operates in the above-average, fast-growing discount segment of the German fitness market, which now accounts for more than 30% of all gym memberships. The seemingly limited, mostly modular offering of discount gyms is gaining acceptance among a broad target group across all age and income segments. The company benefits, among other things, from increasing health awareness combined with high price sensitivity. <\/p>\n\n
In the Commercial Due Diligence, maconda focused on analysing the business model and carried out a detailed comparison of different fitness concepts in terms of pricing structure and service portfolio\u2014from discount providers to premium studios. In addition, the roll-out potential was assessed, the medium-term overall potential for new openings was quantified against the backdrop of market saturation, site availability, etc., and the key aspects of the business\u2019s scalability were thus set out. To this end, the consultants, who are experienced in micro-geographic analyses, examined, among other things, the typical catchment areas and their potential for the business model. <\/p>\n\n
In a very different project\u2014albeit with strong links to the fitness market\u2014a globally active provider of integrated access control, locker locking and billing systems engaged maconda. The company equips fitness studios, thermal spas and theme parks in particular with complete system solutions. These products are based on innovative RFID technology, which is far superior to conventional barcodes and magnetic stripes. Especially in the German-speaking region, our client holds a leading position thanks to its strong solution expertise and innovative products. <\/p>\n\n
We conducted a comprehensive analysis of the company\u2019s key markets\u2014both with regard to the different fields of application and from a regional perspective. This included the rapidly growing Chinese leisure market as well as the USA. Despite limited and mostly non-comparable data, we developed a sound understanding, above all through numerous interviews with a wide range of market experts from the extensive maconda network. Among other things, we analysed operators\u2019 current and future affinity for RFID-based solutions, medium- and long-term customer requirements, and underlying trends. On this basis, the company\u2019s positioning within the competitive environment was evaluated. In addition, the maconda consultants highlighted the opportunities offered by various international markets, which often have completely heterogeneous structures and very different levels of RFID affinity. <\/p>\n\n
A range of further engagements in the broad tourism and leisure industry demonstrate maconda\u2019s high level of expertise. For example, the maconda team supported the acquisition of the leading river travel specialist nicko tours by a leading Swiss investor. With more than 30 ships, the company has the largest river cruise fleet and the broadest offering in Europe. As part of the Commercial Due Diligence, maconda analysed, among other things, nicko tours\u2019 positioning, product and bundling strategy, and pricing versus its key competitors, and carried out a comprehensive fleet comparison of cruise providers using fleet KPIs defined specifically for this purpose. <\/p>\n\n
In addition, we have supported further confidential engagements in the leisure and water park sector, have repeatedly worked on bicycles, e-bikes and bicycle parts, compared tourism booking systems, and much more. Of course, we are also available to you as a competent and trusted partner\u2014for developing strategies for the long-term successful development of niche markets, for Commercial Due Diligence (including on the sell-side), as well as for value creation projects, business field development, international expansion, and strategic and operational restructuring. <\/p>\n\n
Topics our Competence Center Consumer Goods frequently deals with include: FMCG (fast-moving consumer goods), consumer-oriented services (such as fitness and tourism), food, cosmetics and personal care products, packaging products, leisure goods, luxury products, wholesale, retail, mail order and various e-commerce concepts, as well as software within \u201cour\u201d industries. Other Competence Centers include business-related services, mechanical and plant engineering\/technical products, as well as healthcare services and the ageing society. Please contact us at any time if you need expertise in this area. We are happy to support you. <\/p>\n","protected":false},"excerpt":{"rendered":"
maconda advises NORD Holding on its investment in southern German jumpers fitness maconda News June 2013 maconda is one of the most active providers of Commercial Due Diligence and other Commercial Transaction Services in the German-speaking region and is also in demand for assessing investment opportunities in the tourism and leisure industry. In recent months, […]<\/p>\n","protected":false},"author":0,"featured_media":4083,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95,87,79],"tags":[],"maconda_format":[98],"maconda_industry":[103],"class_list":["post-4082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-95","category-2019-or-earlier","category-news"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t