Our success stories can also benefit you in the future<\/strong> \u2013 be it for investments, the readjustment of business models, the identification of potentials, a necessary performance improvement, or even a particularly demanding restructuring. Although we must admit that the restructuring business, maconda’s old home, fell significantly short of expectations in 2021 \u2013 there was and still is simply hardly anything to restructure. <\/p>\n\n We wish you an inspiring read \u2013 and are always available for any questions.<\/p>\n\n Your maconda team<\/p>\n\n <\/p>\n\n maconda was able to contribute its project experience in the complex world of logistics again in 2021: The family-run Swiss investment boutique Syz Capital, together with Saturnus Capital, acquired a majority stake in SK Pharma<\/strong>, a leading German specialist for contract logistics for the healthcare industry<\/strong>. In our Commercial Due Diligence, we examined SK Pharma’s strategic positioning, the outsourcing behavior of pharmaceutical manufacturers and other providers of healthcare products, and the intricate regulations surrounding the logistics of pharmaceuticals and narcotics. The discretion, which is not surprising for both the pharmaceutical and logistics industries, created a few hurdles. However, maconda consultants, who are extremely experienced particularly in opaque niche markets, were able to overcome these well with their research and analysis methodology refined over many years. This included numerous discussions with various market participants such as drug and regulatory authorities, contract logistics providers, freight forwarders, and logistics experts from the maconda network. <\/p>\n\n To the press release<\/a><\/p>\n\n To the press release<\/a><\/p>\n\n
\n\nNatural cosmetics, active skincare cosmetics, eCommerce<\/h2>\n\n
Commercial Due Diligence, performance improvement<\/h3>\n\n
![\"Illustration:](\"https:\/\/www.maconda.de\/wp-content\/uploads\/Kosmetik-1.png\"\/)
Projects in the growing and complex beauty industry have become indispensable at maconda. In 2021, we were once again active multiple times in the fast-paced cosmetics sector. As diverse and colorful as the beauty segments are, so varied were the tasks we successfully mastered for our clients. This includes, shortly before the end of the year, a Commercial Due Diligence for a very strong natural cosmetics brand<\/strong> on Amazon (the closing has not yet been published). As well as a well-known provider of skincare cosmetics<\/strong>, for whom we explored strategic opportunities and developed steps to expand their business. We also once again dealt with contract manufacturers for cosmetics and<\/strong> personal care<\/strong>, including a leading European CDMO service provider for aerosol and liquid products. <\/p>\n\n
\n\nPharmaceutical logistics, outsourcing, pharmaceuticals, narcotics, and OTC products<\/h2>\n\n
Commercial Due Diligence<\/h3>\n\n
![\"Illustration:](\"https:\/\/www.maconda.de\/wp-content\/uploads\/Pharmalogistik-2.png\")
<\/figure>\n\n
\n\nInternational provider of engineering services<\/h2>\n\n
Liquidity management and integrated planning<\/h3>\n\n
![\"Illustration:](\"https:\/\/www.maconda.de\/wp-content\/uploads\/Ingenieurdiensleistung.png\"\/)
For a global provider of complex engineering services (design of complex systems, development of components) with several thousand employees operating in multiple countries, we fundamentally optimized liquidity management<\/strong> over several months. After a comprehensive inventory, the previously separate monthly, quarterly, and annual planning \u2013 all structured differently, with different planning horizons and intended for different reporting purposes and target groups \u2013 were integrated into a unified planning framework and process. In particular, we succeeded, through moderation and implementation, in bringing together the sometimes conflicting interests of the foreign subsidiaries and the German parent company. Over a longer period, experienced maconda consultants then supported the CFO in implementing the planning in Lucanet, a leading software for financial performance management. <\/p>\n\n
\n\nPet food and supplies<\/h2>\n\n
Commercial Due Diligence<\/h3>\n\n
![\"Illustration:](\"https:\/\/www.maconda.de\/wp-content\/uploads\/Heimtiernahrung.png\"\/)
maconda also contributed its many years of deep experience in several mandates within the rapidly growing pet food industry. For instance, we thoroughly examined the complex business model of an omnichannel provider active in a neighboring country<\/strong> and analyzed the pandemic-related influences on this already very dynamic industry. Additionally, we briefly engaged with a rapidly growing D2C brand<\/strong> for special products for four-legged friends. We further deepened our expertise in this exciting segment by participating in the annual Pet Industry Congress<\/strong> in October, as we are regularly engaged in this industry and naturally want to keep our knowledge up-to-date. <\/p>\n\n
\n\nPremium seating furniture, design classics<\/h2>\n\n
Commercial Review<\/h3>\n\n
![\"Illustration:](\"https:\/\/www.maconda.de\/wp-content\/uploads\/Sitzmoebel-1.png\"\/)
More than a piece of furniture \u2013 maconda supported Benner Beteiligungsgesellschaft, a Wiesbaden family office with activities in various segments, in acquiring a majority stake in Thonet<\/strong>, the traditional, very well-known manufacturer of premium chairs<\/strong>. To understand the residential and contract business where these design icons are used, maconda closely examined the product portfolio, sales, and customer relationships. <\/p>\n\n
![\"Illustration:](\"https:\/\/www.maconda.de\/wp-content\/uploads\/TK-Produkte-LEH-2.png\"\/)
Cold products \u2013 this is also a recurring theme that, so to speak, comes \u201cto our table\u201d from the cold storage. Mostly as frozen foods (FF), but sometimes also in the form of refrigerated medicines (see above). Especially with FF, maconda consultants have been active multiple times in recent years, sometimes related to food retail & discount, sometimes in the form of wholesale, sometimes in manufacturing. In 2021, among other things, we conducted a CDD for a provider of frozen foods in the fragmented out-of-home market<\/strong> and for contract catering<\/strong>, i.e., large kitchens and caterers (\u201cHoReCa\u201d). Furthermore, our expertise was also sought for the due diligence of a leading manufacturer of frozen convenience products<\/strong>, which are sold in retail and food service as branded and private label products. <\/p>\n\n![\"Illustration:](\"https:\/\/www.maconda.de\/wp-content\/uploads\/Plaene-erstellen.png\"\/)
We comprehensively support companies in creating robust business plans<\/strong>, underpinned by sound assumptions and documented in a way that is comprehensible to third parties. Here, we primarily rely on the financial performance management software Lucanet<\/strong>. However, what is often underestimated and, in our experience, often given too little attention by financiers: Can the company’s planning truly withstand validation against the market? maconda examines both \u2013 the internal figures and the company’s environment, as well as its strategic positioning. <\/p>\n\n