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Technology never sleeps: Anyone who wants to operate successfully in retail today and in the future cannot ignore innovative technologies surrounding digital and traditional sales channels. It was no coincidence that one of the major topics at EuroCIS was the transition from multichannel to omnichannel. Customers should have a shopping experience that flows seamlessly across all channels and guarantees a consistent brand experience. This also includes smart stores, where digitalization ensures smoother processes and shoppers can benefit from additional digital services. All of this gives brick-and-mortar retail a clear competitive advantage over pure online shops: personal customer interaction in the store is combined with the immersive worlds and process optimizations of digital technologies. <\/p>\n\n
A central theme of the trade fair for implementing an omnichannel strategy this year was once again the “must-haves”: ERP, inventory management, and POS systems \u2013 including self-checkout and Click & Collect. In contrast, newer digital marketing trends focus on the (potential) customer and their smartphone. Personalized “on the go” communication and digital value-added services will bind customers even more closely to retailers in the future. Using special transmitters (beacons) and apps, individual customers can be identified in the store and guided through their shopping experience \u2013 for example, with product information via AR on their mobile phones \u2013 although maconda consultants have significant doubts regarding customer acceptance in this area. <\/p>\n\n
Fully automated smart stores are \u2013 at least in Germany and Europe \u2013 still a thing of the future. However, the design phase is underway: in-store analysis tools such as sensor floors and cameras are intended to track customer movements and actions, while IoT technologies analyze the data. Some flagship stores already offer a digital “aha” shopping experience in smart fitting rooms: interactive mirrors with touchscreens can, for example, show a blouse in a different color during a fitting or suggest matching accessories. <\/p>\n\n
A maconda trade fair conclusion: AR\/VR solutions, in particular, have arrived on the market. Customers love their smartphones \u2013 and are open to new, beneficial features. For example, apps that provide real-time additional information about products on the shelf will not be long in coming.
maconda visits EuroCIS 2018, Europe’s leading trade fair for technology and innovation in retail maconda News February 2018 At the end of February, maconda visited EuroCIS in D\u00fcsseldorf, Europe’s leading trade fair for technology and innovation in retail. “Technology never sleeps” \u2013 under this motto, the fair was shaped by established topics such as checkout […]<\/p>\n","protected":false},"author":0,"featured_media":4150,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90,87,79],"tags":[],"maconda_format":[101],"maconda_industry":[113,107],"class_list":["post-4149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-90","category-2019-or-earlier","category-news"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t