Within the scope of a portfolio strategy, being part of the strategic business planning, the operational and strategic importance of existing business units is analysed. The result should be a balanced portfolio with the best possible allocation of resources. In many cases new business units develop opportune and grow with the time. By this, the complexity increases and the entire company will be more difficult to control. A change in market conditions is then usually a reason to put the business to the test and possibly to restructure it. maconda assists mainly family-owned companies from the SME sector in deciding whether existing business units are to be continued or sold.
On this basis and together with the management we select the best possible course of action and develop an overall portfolio strategy.