The healthcare market is one of the most promising markets in Germany and not just because of demographic developments taking place. German healthcare is characterised by a differentiated and fragmented provider structure. Whether in the “primary healthcare market”, where products are predominantly paid for via statutory health insurance providers or in the “secondary healthcare market”, where products are privately financed – we are well-versed in many subsegments of the healthcare industry.

We have supported numerous projects, both on the manufacturer and retail side as well as directly for healthcare service providers. This gives us detailed insights into regulatory conditions and trends. With us at your side, you are optimally positioned to navigate the complexity of this heavily regulated and ever-changing market and maximise your potential. We have a deep understanding of the financing and reimbursement system and access to a comprehensive pool of specialised demographic and medical data. We also maintain close contact with specialists, authorities, health insurance providers and associations. This guarantees the highest possible level of detail and ensures that we have the latest information for our healthcare projects. As a result, we can closely analyse possible impacts on our customers’ business models growth strategies and develop practical solutions.

maconda project experience:

MedTech, retail and services:
  • Wholesale of ophtalmic surgical products
  • Manufacturer of ophtalmic surgical products  
  • Dental wholesalers
  • Dental laboratories (primarily from Asia)
  • Retail with medical products
  • Eyeglass manufacturer
  • Hearing aids
  • Pharmaceutical wholesale
  • Dental wholesale
  • Orthopedics
  • Manufacturer of diagnostics
Healthcare service provider:
  • Medical supply
  • Eye clinics
  • Laboratories
  • Medical centers
  • Hospitals
  • Pharmacy retail chain (EU)
  • Inpatient care
  • Specialist outpatient care

Case studies - Healthcare

Status quo Private equity house assesses investment possibilities regarding a leading retailer of eye surgery products with a nationwide sales force
Task Commercial Due Diligence
maconda contribution
  • Analysis of the regulatory environment (contractual landscape, remuneration and accounting approaches according to the ASHIPs' districts, reimbursement policies and practices etc.)
  • Evaluation of the most important demand drivers for eye surgery treatments
  • Numerous interviews with political institutions and decision makers, statutory and private insurers, ASHIPs, industry associations and institutions
  • Analysis of customer and sales structures with assistance from geo-marketing and other suitable analysis tools; wide range of interviews with ophthalmologists and clinics
Strategy development - Commercial Due Diligence - Value enhancement - Restructuring - Turnaround Management