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On the right track – maconda advises three investors from Leipzig on investing in omniphon Group, an expert for market research, marketing and sales in the traffic and energy industries

maconda news February 2019


maconda prepared a detailed commercial due diligence assessment, assisting in a succession solution for omniphon Group: the new shareholder OmniInvest, headed by Andreas Prokop, is acquiring a majority stake, with the investment societies Wachstumsfonds Mittelstand Sachsen (WMS) and Leipziger Sparkassen subsidiary S-Beteiligungen also investing. The maconda experts evaluated two business units and provided in-depth analyses leading up to the transaction.

The investors tasked maconda with an extensive commercial due diligence assessment prior to the transaction. The consulting experts from the Rhine region analysed and evaluated the two business units, using their extensive expertise with corporate services including market research. First, the maconda team meticulously established the status quo and drew up a prognosis for the target markets. The consultants focused in particular on public transport with its growing numbers of passengers as well as on the significance of various mobility options (e.g. car sharing) for getting from A to B. On the basis of expert interviews, they analysed the market for traffic surveys – a true niche market – and identified inherent opportunities and risks.

The maconda consultants also looked at the issues of digitalisation: trends such as automated passenger counting or electronic ticketing are increasingly changing the industry. They evaluated possible impacts of the digital evolution on omnitrend’s core business. maconda’s commercial due diligence assessment puts omniphon Group on track for the desired growth and clearer positioning in the traffic, mobility and energy sectors.

About omniphon Group

omniphon Group has its headquarters in Leipzig. From three independent limited companies, it designs and runs market research as well as marketing and sales campaigns for transport companies and utilities. The newly founded parent company OmniGroup comprises three independent limited companies, a brand communications agency as well as the two companies omnitrend and omniphon. As an institute for market and opinion research, omnitrend very successfully works in the field of traffic and mobility surveys. Its range of services includes population-wide or street polls as well as customer-satisfaction surveys, quality tests and analyses of potential. omnitrend is unspurpassed market leader in public transport on-the-ground research. As part of its activities, its market researchers interview people about their mobility behaviour or assess the demand for new ticket pricing prior to roll-out.
omniphon focuses on marketing and sales communications. The Leipzig-based company specialises in companies from the public-transport industry as well as in utilities, in particular municipal utility companies. Its core fields are customer acquisition and retention. Both business units operate independent call centres for their work, which ensures a high level of flexibility and quality.

maconda continues to grow its expertise in the fields of traffic and marketing

In the past, maconda experts have conducted various projects relating to market research or corporate services.
maconda project history in related industries: BPO – Business process outsourcing | Market research (incl. ad-hoc studies, mystery shopping | Intelligent system solutions for documenting and managing pedestrian flows | Pedestrian surveys | Market research and consulting services for the agricultural industry | In- and outbound call centres | Direct marketing | Labour-intensive services | Temporary employment | Recruiting services | Software for personnel management and web-based recruiting

About maconda

For more than 20 years, maconda has provided support for the acquisition, development and restructuring of companies. With more than 800 consulting and implementation projects and more than 450 transaction projects, maconda has enough comprehensive experience to provide pragmatic support for even challenging projects. maconda’s clients include medium-sized companies, business divisions of large corporations as well as private-equity investors and family offices.

maconda focus industries: Consumer goods | Food | Clothing & textiles | Retail, wholesale & e-commerce | Packaging | B2C services | B2B services (incl. Business process outsourcing) | Technologies of the future & Software | Manufacturing companies | Healthcare & MedTech

maconda core topics: Strategy development and implementation | Digital transformation | Restructuring | Commercial due diligence