maconda assists the Munich-based investment company EMH Partners in investing in Occhio, the leading German provider of high-end design lighting. As part of a capital increase, EMH Partners provides growth capital in the double-digit millions, acquiring a minority holding of 44%. maconda prepares the transaction with a comprehensive commercial due diligence assessment, for which the Cologne-based consulting firm leverages its many years of expertise in the lighting industry.
Occhio stands for innovative lighting systems with a minimalistic design, sophisticated lighting technology and user-friendly operating options. The lighting systems can be configured individually, making it possible to design comprehensive high-level lighting systems for entire buildings. Occhio had €30 million in sales in the 2015/2016 financial year. The company is based in Munich and headed by the innovative lighting designer Axel Meise. It sells its products mainly through selected partners in premium specialist retail and via lighting planners in various countries. As part of the partnership with EMH Partners, the company plans to increase its brand presence, bolster sales through selected partners, invest in further digitisation of the value creation chain and drive internationalisation of its business.
During the commercial due diligence assessment, maconda evaluated the European lighting market along with its trends and drivers, focussing on technical change that is leading to the increased use of LEDs and the growing digitisation of light. We developed a market model for the relevant premium segments and a comprehensive scoring model to assess the attractiveness of various countries. As the basis of our assessment, we performed a comprehensive analysis of the relevant market segments in the selected countries and conducted targeted interviews with regional market insiders. The maconda team also completed store checks in several countries.
In this context, we also assessed the market position of Occhio in a heterogeneous competitive landscape. We compared the assortments and sales concepts of a number of German, Italian and Scandinavian lighting companies in the premium segment. A further project module consisted of conducting a detailed analysis of the customer and sales structure as well as the order behaviour of lighting specialist retailers and their intermediaries. We completed our work with a detailed business plan that validated growth opportunities and identified further potential.
The maconda team has worked closely with the lighting industry in recent year and has successfully completed numerous projects. These include several investment checks and commercial due diligence assessments, market and feasibility studies, strategy and implementation projects as well as target screenings.
Extensive industry experience: Residential lighting | Object lighting | Lighting wholesale | Electronics wholesale | Mail-order | E-commerce platforms | LED technology | OR lighting | Building technology | Smart home | Sensors | IoT | Buyers, incl. electricians and shopfitters | Intermediaries, incl. lighting planners and architects | DIY stores | Furniture and interior design retail
It goes without saying that we would also be happy to assist you as an experienced and reliable partner. We are experts for lighting and other consumer goods as well as for retail and other areas, for which we have dedicated competence centres. Please do not hesitate to get in touch should you require our expertise. We look forward to hearing from you!
For more than 20 years, we have advised companies and investors about the acquisition, development and restructuring of companies. More than 700 consulting and implementation projects coupled with more than 300 transaction projects mean that we have extensive experience in providing pragmatic support for even the most complex projects. Our clients include medium-sized enterprises, business units from major corporations and internationally operating private equity investors and family offices.
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Our core topics: Strategy development and implementation | Innovation management | Commercial due diligence | Target screening | Restructuring | Turnaround management