Mozzarella sticks, fried jalapeños, chili cheese nuggets and Gouda rings are just a few of the delights offered by the frozen snack manufacturer Frostkrone from Rietberg, Germany. Experience handling the particular opportunities and challenges of such niche markets was a key reason why the French-German investment company AXA Private Equity called on the Cologne-based consultants for their commercial due diligence services in the run-up to the planned investment in Frostkrone.
Frostkrone and its subsidiary Bornholter specialize in the production and distribution of frozen finger food and snack products. Since its foundation in 1997, the company has established itself as an innovator in frozen convenience foods. Frostkrone has a large product range that includes cheeses, fish, vegetables and baked goods. The products are sold via food retail and in the food service industry. With 102 employees, the group achieved sales of approximately € 36 million in 2011.
maconda supported AXA Private Equity with a commercial due diligence. The maconda team’s extensive experience with niche markets was a key advantage for analyzing the market for frozen cheese snacks. The project posed a special challenge with the complete lack of market data available, which is why the consultants at maconda developed a market model and validated it via numerous detailed expert discussions.
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We support our clients in increasing sales, profit and company value as well as commercial transaction services. These include comprehensive target screenings, systematic preparations for company sales (exit readiness), commercial due diligence assessments (also for sellers) and post-merger integrations. Our main industries of expertise: consumer goods, foods, retail, services (health, leisure, media, etc.), outsourcing (customer service, temporary work, facility management, etc.), textiles and technical industrial goods. We also serve downstream industries, such as packaging, machinery and equipment engineering, provided these relate to our main sectors. Our multinational team of consultants is optimally positioned, completely covering the key regions of Western Europe, the CEE countries and BRIC countries – in most cases with native speakers.