One of the exciting projects from 2013 that the maconda team accompanied until its successful completion was related to the furniture industry. Due to our extensive experience and comprehensive expertise with consumer-oriented products and retail, maconda was considered the preferred partner for a market due diligence.
Erpo, based in Ertingen near Stuttgart, is one of the leading German manufacturers of high-quality upholstered furniture. Its core business revolves around the development, production and marketing of sofas and armchairs made of leather and high-grade fabrics, primarily for the design-conscious, over-40 target group. The products are mainly sold via specialist furniture retailers in the German-speaking area as well as in Japan, Korea and Taiwan.
The maconda team supported the Stuttgart-based BWK with a market due diligence. Within a short time we analysed the widely opaque market for upholstered furniture and assessed Erpo’s positioning within its competitive environment. Central themes included market-influencing trends, Erpo’s main competitors, its key customers and their development as well as the evaluation of possible growth paths – a key aspect of our research.
To do this, the maconda team meticulously compared diverse studies and surveys on the leading furniture manufacturers, which were often inconsistent in their approach and results. The data gathered was validated via targeted interviews with selected external market experts from maconda’s extensive network. As a result, we were able to provide our client with a comprehensive overview of the market and insight into Erpo’s specific business.
It goes without saying that we would be more than happy to assist you as an experienced and reliable partner for your commercial due diligence needs (also for vendors), market and competition analyses as well as for your value enhancement, segment development and foreign expansion projects or in strategic and operative restructurings.
The following is a sampling of topics that our competence centre consumer goods & retail regularly deals with: food, leisure articles, luxury products, mail-order and diverse e-commerce concepts, wholesale, retail and consumer-oriented services (i.e. tourism). Further competence centres include corporate services, engineering & industrial goods as well as healthcare. Please get in touch should you require our expertise, also in the form of preliminary estimates. We look forward to hearing from you!
We support our clients in increasing sales, profit and company value as well as commercial transaction services. These include comprehensive target screenings, systematic preparations for company sales (exit readiness), commercial due diligence assessments (also for sellers), synergy analyses and post-merger integrations.