An eye for detail – maconda advises Findos Investor on purchasing Mos Mosh, a booming Scandinavian fashion label

maconda news March 2017

Mos Mosh collections are known for special details, high-quality materials and a good fit that is tailored to the target group. The company is a specialist for denim and pants for fashionable women. Mos Mosh is located in Kolding in the south of Denmark and active in many European markets. At the beginning of 2017, the Munich-based family office Findos Investor acquired shares in the up-and-coming company, all the while advised by the maconda consumer-goods team.

Mos Mosh was founded by Kim Hyldahl in 2010 and celebrated its first successes in Denmark where its collections feature in boutiques all over the country. Germany has now become the largest market. Tasteful details and eye-catching appliqués are a special feature of Mos Mosh women’s pants. They are constantly adapted to customer tastes, earning them prime shelf space in retail.

maconda tasked a team with extensive expertise in fashion retail and retail with analysing the main markets and determining how Mos Mosh is positioned in the complex competitive landscape. The team assessed various sales channels and Mos Mosh’s sales approach, in part as participatory observers. They were impressed by the extremely motivated and agile sales team consisting of Mos Mosh employees and sales representatives for the various countries and regions. The analysis was based on an in-depth evaluation using findings from numerous visits to stores listing Mos Mosh products, especially in Denmark, Germany and the Netherlands, extensive discussions with fashion sales staff at these stores and – last, but not least, intensive scrutiny of competitors at Berlin Fashion Week.

About maconda

For more than 20 years, we have advised companies and investors about the acquisition, development and restructuring of companies. More than 700 consulting and implementation projects coupled with more than 300 transaction projects mean that we have extensive experience in providing pragmatic support for even the most complex projects. Our clients include medium-sized enterprises, business units from major corporations and internationally operating private equity investors and family offices.

Our core industries: Consumer goods | Food | Clothing and textiles | Retail | Consumer services | Business process outsourcing and corporate services | Packaging | ICT and technologies of the future | Machine engineering and automation technology | Healthcare

We have worked in almost all segments and in many interesting niches of the very complex textile and fashion market, in fashion manufacturing and in fashion retail. We know what to look for.

Our core topics: Strategy development and implementation | Market and feasibility studies | Innovation management| Target screening | Commercial due diligence | Corporate restructuring and turnaround | Portfolio optimisation

Find out more...