Portfolio analysis is part of strategic business planning and involves assessing the operational and strategic importance of existing business units. The outcome should be a balanced portfolio with the best possible allocation of resources. New business units frequently show favourable development and grow over time, increasing complexity and making the entire company more difficult to control. When market conditions change, the time has often come to critically appraise the business unit and restructure it if necessary. maconda focuses on assisting medium-sized family-owned companies in deciding whether existing business units should be continued or sold.
Based on those services, we select the best possible course of action together with the mangament and develop an overall portfolio strategy.