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Put under the microscope – maconda advises a German family office on investing in Careforce, a leading provider of sales outsourcing for the pharmaceutics industry

maconda news March 2018

In 2017, maconda advised a German family office over several months on investing in Careforce GmbH with the help of a comprehensive commercial due diligence assessment. The Cologne-based consulting firm leveraged its many years of wide-ranging expertise in business process outsourcing to support its client.

maconda prepares commercial due diligence for the acquisition of a sales outsourcing provider

Careforce was founded in Cologne in 2000. With a field sales force of 700, it numbers among the largest companies for outsourced sales services in the German-speaking market. Careforce recruits qualified employees and makes them available primarily to leading pharmaceutics companies. Careforce’s portfolio covers the entire range of sales solutions in the fields of temporary sales forces/CSO and executive search, ranging from filling individual vacant positions to setting up entire sales teams. Among its long-standing clients are internationally operating groups as well as SMEs in the pharmaceutics and medical product industry.

As part of the commercial due diligence assessment, the maconda team analysed the development of the segments of the pharmaceutics market relevant to Careforce. The assessment focused on the expected number of licences for innovative ingredients that require extra explanations and are later marketed by an active sales force. maconda scrutinised the current and future importance of outsourcing for the pharmaceutics industry and evaluated possible effects that current changes to employment regulations might have on the market for external pharmaceutics sales staff.

Based on the insights thus gained, maconda estimated the market volume for external pharmaceutics sales forces and its expected development. The results were validated with targeted interviews with leading market experts sourced from the maconda network that has grown over many years. maconda’s advisory work was completed with an extensive business plan validation, during which maconda outlined possible growth paths for Careforce.

Careforce is the leading company for outsourced sales services in the German-speaking market. The Careforce business area “Project teams” manages entire sales teams for Careforce clients, while the area “Vacancy management” is tasked with filling vacant positions in a syndicated sales force with the ideal candidate. Careforce’s business area “Executive search” recruits executives for its clients. The company has shown continuous growth over the last years.

About maconda

For more than 20 years, we have advised companies and investors about the acquisition, development and restructuring of companies. More than 800 consulting and implementation projects coupled with more than 350 transaction projects mean that we have extensive experience in providing pragmatic support for even the most complex projects. Our clients include medium-sized enterprises, business units from major corporations and internationally operating private equity investors and family offices.

Our core industries: Consumer goods | Food | Clothing and textiles | Retail | Consumer services | Business process outsourcing and corporate services | Packaging | ICT and technologies of the future | Machine engineering and automation technology | Healthcare

Our core topics: Strategy development and implementation | Innovation management | Commercial due diligence | Target screening | Restructuring | Turnaround management
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