Especially in light of pervasive eCommerce technologies, retail is being subjected to special challenges with regard to assortment planning, private label policy, purchasing and verticalisation, location control and addressing a large number of customers. In addition, German retailers, in particular, are dealing with customers who are price sensitive. Central components of our work are the evaluation and optimisation of the location network of chain stores, often by means of intelligent analysis of micro-geographic data (e.g. relevant purchasing power in the catchment area and competitor stocking). We develop realistic roll-out concepts as well as differentiated closure scenarios.
Over the past 20 years, we have supported projects in various channels as well as across channels – starting with high street retail and wholesale, through direct sales, teleshopping, mail order and, most recently, increasingly in eCommerce. This included online pure players and platforms as well as high street retailers with online activities as part of a comprehensive omnichannel strategy. Here we analyse the customer journey based on KPIs, evaluate web metrics and online marketing and also make recommendations based on our deep experience.
