business model development
Tomorrow begins today.
The future is built on courage. And experience.To remain successful in the future, companies need sound concepts with the right mix of pragmatism, visionary power and their own entrepreneurial drive. maconda is the ideal partner when it comes to paving the way for sustainable growth – whether in existing business or by opening up new countries, markets or customer groups. In doing so, you benefit from our extensive experience in numerous company and market analyses, often embedded in Commercial Due Diligences (CDD) or restructuring plans. Furthermore, you benefit from our practical know-how: we relieve you of time-consuming analyses and support your conceptual work with entrepreneurial energy. We rely on proven methods, information sources and processes to ensure you reach your goal quickly and safely.
Market analysis
A guide for expansion and growth.Do you want to expand your company? Reach further customer groups? Explore new sales channels? Or drive the development of new product categories? As varied as the options for expansion may be, it all starts with a valid assessment of the target market and its requirements. With our expertise and many years of experience, we provide you with the best possible basis for a sound strategic decision. And if you are heading into new regions: in many countries, we involve experienced local partners who not only speak the relevant language but also know the lay of the land.
Go-to-market support
Entering new territory – with solid ground under your feet.You know the dynamics of the target market, have analysed the competitors and identified the relevant sales channels: now it’s time for implementation – where you can rely on our 360-degree approach! maconda keeps your company’s DNA in view, as well as the strategic direction and the market and competitive environment. From this, we derive exactly how the market entry can best succeed in a tailored and practical way. Subsequently, we actively support you in consistently taking the individual expansion steps. Whether with a concrete action plan, opening doors to potential customers or searching for suitable acquisition candidates – we roll up our sleeves and get to work.
Portfolio optimisation
The breeding ground for sustainable growth.Many corporate groups have literally grown organically: a new branch emerged here, a business unit flourished there, a regional investment was added here. Gradually, a widely branched portfolio develops, which sometimes, when viewed from the outside, no longer appears as flourishing as it was once intended. A change in the market environment or a change in management is then often the reason to question the established structures. Where might it even be worth cutting a shoot to keep the entire company healthy? We primarily support family-owned companies from the Mittelstand in these decisions. For a rich harvest across generations.
