Just a short while ago, the company was doing very well, but (apparently) suddenly orders are falling away. This could be because a competitor has caught up strongly, disruptive technologies are endangering the business model, shareholders disagree or, perhaps, a law is tightened. There can be so many reasons for a crisis and you have to get to the bottom of them diligently and understand the causes. This is the only way to get into a position to act quickly and in a goal-orientated manner before things become existentially threatening.
But how can the turnaround be achieved successfully? What are the real causes of the crisis and what stage are we at? Is the business model still viable or is a change in strategy necessary? Which paths are available and which can be implemented? What could be the new mission statement after the turnaround?
maconda answers the questions and develops customised solutions in close cooperation with the company, depending on the phase of the crisis. Even if the crisis is only just approaching or is already well advanced, situation-specific methods and measures are needed that are strategic-conceptual, organisational or liquidity- and capital-orientated.
The current covid crisis has hit companies from many sectors with full force. While it maybe unprecedented, the resulting necessities are not. Securing liquidity quickly is precisely the exposed nerve of German SMEs. In the medium and long term, it is necessary to secure the ability to service capital, to improve processes and, if necessary, to realign the company.
We can support you based not only on our long track record in restructuring, but also because of our in-depth market and industry knowledge.