Regardless of whether companies want to expand into neighbouring markets, open up new distribution channels at home and abroad or develop new product categories, the basis for such a strategic decision is always a valid assessment of the target market.
Thorough knowledge of potential customers and their decision criteria, competitive dynamics and significant market trends are important for a successful market entry. The collection and evaluation of such information with sometimes contradictory content, from large amounts of data as well as from undercover conversations with market participants, is demanding and requires not only expertise but also local access.
A partner with experience gained from a multitude of similar projects can help to bring valuable insights, assess opportunities and risks and thus optimise the expansion process. This significantly increases the likelihood of success of the expansion projects. This is especially true if the required expertise is lacking, local knowledge of a targeted foreign market is not available and local access is not possible due to geographical distance. Or even if the necessary resources cannot be provided.
Our services at a glance:
- Indicator-based market analysis and modelling of niches: including market size and development, market dynamics, drivers and trends, regulation
- Assessment of the competitive landscape, including key suppliers, performance, pricing, identifiable strategies and USPs.
- Evaluation of potential sales channels and customers and their purchasing criteria
Nationally and internationally positioned companies as well as leading private equity houses value our broad experience in analysing markets – at home, abroad and especially in niches where obtaining information requires special pragmatism and creativity.