The food industry is one of the most important industrial sectors in Germany. However, the price sensitivity of customers in particular puts a lot of pressure on producers, many of whom are medium-sized, as does the highly concentrated nature of the food trade. The success of private labels is therefore well established. In order to constantly stimulate purchases, the food industry draws in consumers with innovations and new trends. Whether healthy, natural and sustainable, portioned and convenient, individual and pleasure-orientated – some trends offer good growth impulses even in saturated markets. German producers are no longer concentrating solely on the domestic market, but are increasingly orientating themselves internationally towards less price-sensitive sales markets. Mergers and acquisitions with the aim of achieving rationalisation and benefits from synergies are creating additional industry dynamics that must also be taken into account.
With our expertise in the food industry – in manufacturing as well as in wholesale and retail – we can help you increase the value of companies, quickly conduct sound commercial due diligence and expertly prepare portfolio decisions. We analyse in detail, among other things, the market, competition, brand management, category management, catchment areas, micro-geographic consumer data, supply chain management and identify, for example, opportunities to increase efficiency. Our expertise is not limited to Germany. We also explore interesting foreign markets for our clients often with a view to acquisition opportunities.
