maconda supports AXA Private Equity in its investment in Frostkrone, a provider of convenience food
maconda News August 2012
Mozzarella sticks, fried jalapeños, chili cheese nuggets, and Gouda rings are just some of the delicacies from Frostkrone, the frozen snack manufacturer based in Rietberg, Westphalia. In particular, experience in handling the specific opportunities and challenges in such niche markets was a decisive reason why the French-German investment holding AXA Private Equity commissioned the Cologne-based consultants with the Commercial Due Diligence ahead of the planned investment in Frostkrone.
Frostkrone and its subsidiary Bornholter specialize in the production and distribution of frozen finger food and snack products. Since its founding in 1997, the company has established itself as an innovator in convenience frozen foods. Frostkrone is characterized by a wide variety of products ranging from cheese, fish, and vegetables to baked goods. The products are distributed in food retail as well as in food service. With 102 employees, the group generated sales of around €36 million in 2011.
maconda supported AXA Private Equity with a Commercial Due Diligence. In analyzing the market for frozen cheese snacks, the maconda team’s intensive experience in analyzing niche markets was highly beneficial. A particular challenge was the complete lack of market data, which is why the maconda consultants developed their own market model and validated it through numerous detailed expert interviews.
We are, of course, also available to you as a competent and reliable partner. In food production as well as in other industries, for Commercial Due Diligences (including on the sell-side), value enhancement projects, business development, international expansion, and strategic and operational restructuring.
Please feel free to contact us at any time if you require expertise in these areas. We are happy to assist you.