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maconda supports CVC Capital Partners in the acquisition of Douglas with focus on store operations

maconda News June 2015

Due to many years of experience of the maconda team in accompanying and supporting M&A transactions in the retail sector, maconda was entrusted with a comprehensive analysis of the store portfolio of the leading German perfumery chain

The Cologne-based maconda team advised international financial investor CVC Capital Partners on the acquisition of Douglas from Advent International and the Kreke family. The Kreke family, which owns Douglas, will remain involved as shareholders.

Headquartered in Germany, Douglas is Europe’s leading retail chain for beauty and grooming products with pro forma annual sales of approximately €2.5 billion in 2013/14. Douglas has more than 1,700 stores in 19 countries across Europe and enjoys a market-leading position in 11 countries.

Søren Vestergaard-Poulsen, Managing Partner of CVC, commented: “We are delighted to have come to an agreement to acquire Douglas together with the Kreke family. Douglas is a market leader with attractive growth prospects due to its strong management team, extensive store network, leading online presence and dedicated employees. We are very much looking forward to working with the family and the management to grow this European beauty champion further over the long term.”

maconda supported CVC in the commercial due diligence with a focus on the store operations. A central part of the analysis was the sales and earnings structure of Douglas’ store portfolio as well as the identification of drivers and levers for performance.

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