maconda supports Lindsay Goldberg Vogel with a Vendor Fact Book in the sale of the WEENER Plastic Packaging Group to investor 3i
maconda News June 2015
Due to the maconda team’s many years of experience in supporting M&A transactions and various strategy projects in the packaging industry, maconda was once again entrusted with a comprehensive analysis of the complex global market for plastic packaging. Special attention was paid to the growth regions of Southeast Asia and South America.
The WEENER Plastic Packaging Group is a leading international manufacturer of specialty packaging. The company operates 24 production sites in 15 countries and generated sales of approximately €270 million in 2014 with around 2,000 employees. WEENER designs, engineers, and manufactures innovative primary packaging (“Caps & Closures”) for the personal care/cosmetics, household, and food segments, as well as for chemicals and pharmaceuticals. The product portfolio includes screw caps, valve closures, plastic bottles, jars, as well as dispensers and dosing systems.
Today’s group emerged in 2012 from the merger of the Lower Saxon Weener Plastik (Weener near Leer in East Frisia) and the Dutch Plasticum Group (Tilburg and Ede). Weener Plastik had been acquired in 2012 by the US investor Lindsay Goldberg, represented in Central Europe by Lindsay Goldberg Vogel.
After maconda had already supported the previous shareholder in 2012 with the acquisition of Weener Plastik and the subsequent merger with Plasticum, the consultants now advised the US private equity firm on the seller side. The maconda team conducted a comprehensive analysis of the demand for various packaging solutions, such as screw, dosing, and valve closures, as well as aerosol caps, for personal care, household care, and food products. The regions covered included Western and Eastern Europe, India, Southeast Asia, Brazil, Mexico, USA, and Canada.
In preparing the document intended to support the sale, the Cologne-based consultants were able to draw on their extensive experience and broad expertise in the consumer goods industry – the end market for the products manufactured by the Weener Group. A central component of the project was the examination of the purchasing behavior of leading global consumer goods manufacturers. This included analyzing their respective growth strategies, planned sales development by region and product group, and outlining the resulting effects on the Weener Group’s business.
Paul Pruss from Lindsay Goldberg Vogel: “Already during our last collaboration, the maconda team convinced us with their expertise in Commercial Due Diligence and strategic analyses in the primary packaging industry. Furthermore, maconda possesses excellent knowledge of the Weener Group and its products. Therefore, it was only logical for us to closely involve maconda in the sale of Weener as well.”
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