maconda analyzes the business model and market environment of a software solutions provider for large-scale retail
maconda News January 2015
In 2014, the maconda team was frequently in demand again – for Strategy Reviews, Investment Checks, and Commercial Due Diligences. To conclude the year, we supported an investor in acquiring a stake in a specialist for software solutions primarily designed for large-scale retail in terms of functionality and scalability.
maconda supported an investor with extensive experience in the IT sector by analyzing the business model and market environment of a leading German provider of software solutions for large-scale retail. The analyzed company’s product portfolio includes complete merchandise management systems and complementary software solutions.
A central challenge of our work was the analysis and evaluation of the company’s relevant customer markets. Various trends and influencing factors were analyzed and assessed through interviews with selected experts from our network and systematic research. Furthermore, with the comprehensive expertise of our industry specialists, we were able to identify product-side unique selling propositions of the company. Our analysis was rounded off by evaluating the customer base and its positioning compared to relevant competitors. To better assess products and target groups, we also conducted ‘masked’ conversations with software users. This enabled us to provide our client with valid insights into the company and its relevant target markets.
The Commercial Review conducted by maconda started without significant lead time. This underscores the high level of experience of the deployed team, which immediately gained access to the subject matter, target company, and decision-makers without a ‘warm-up phase’.
Naturally, we are also available to you as a competent and trustworthy partner. In the IT and software market, wholesale and retail, consumer goods, as well as other industries, for Commercial Due Diligences (also on the seller side), value enhancement projects, business development, international expansion, and strategic and operational restructuring.
Please contact us anytime if you require expertise in this area. We are happy to assist you!