maconda supports Bencis and management in their investment in Elbfrost, a specialized wholesaler of frozen products for contract catering
maconda News September 2022
The Cologne-based consulting boutique maconda prepared the Düsseldorf-based investor Bencis and management for their investment in Elbfrost with a comprehensive Commercial Due Diligence. Elbfrost specializes in the wholesale of frozen products for the out-of-home market. maconda’s consultants, who have many years of experience in the food industry, evaluated the company’s business model and future prospects in a market influenced by the COVID-19 pandemic.
The German out-of-home market is a versatile and dynamic industry. Its numerous segments and diverse customers can sometimes make it appear extremely complex. Elbfrost has established itself as a leading, specialized wholesaler for frozen food, serving customers primarily in the contract catering sector.
Elbfrost’s frozen products are popular with chefs and catering companies: preparing food for a large number of guests is significantly simplified, they offer high quality, and the risk of spoilage is markedly reduced. They thus provide valuable solutions for typical challenges in the out-of-home market, such as changing customer needs, increased cost awareness, and the shortage of skilled labor.
Contract catering includes the business (company restaurants and canteens), health (clinics and hospitals), and education (schools, cafeterias, and daycare centers) segments. maconda examined all these customer segments intensively to estimate future demand development—quite a challenge given the COVID-19 pandemic and the associated uncertainty of all market participants.
About Elbfrost
Elbfrost was founded in Saxony in 1990 and specializes in the trade of frozen products for the out-of-home market and, in particular, contract catering. The company acts as a link between large specialized manufacturers and smaller regional customers. The range includes vegetables, meat, fish, poultry, and much more. With high logistical expertise and three strategically placed locations in Marl (West), Choren (East), and Worms (South), the company can serve customers throughout Germany. Elbfrost is a reliable partner for universities, schools, company canteens, public authorities, and companies in the healthcare sector.
maconda continues to expand its expertise in frozen products
In recent years, the maconda team has dealt intensively with various segments of the food industry and gastronomy. These include, for example, engagements involving the production as well as the wholesale and retail of frozen products for both branded and private label products for discounters and full-range retailers. This expertise has led to several Commercial Due Diligence reviews, strategy engagements, and successful performance optimization projects.
Intensive industry experience: Food | Frozen food | Snacks | Convenience food | Ready meals | Baked goods | Confectionery | Meat | Beverages | Organic | | Vegan | Food retail | Sports nutrition | Dietary supplements | Ethnic food | Pet food | Wholesale | Chain restaurants and much more