maconda supports NORD Holding in the acquisition of RUF Betten, a manufacturer of high-quality upholstered and box-spring beds
maconda News October 2016
In an engagement for the corporate investor NORD Holding, maconda’s extensive consumer goods expertise was once again in demand. In the run-up to a majority stake in the bed manufacturer from Rastatt in Baden, the maconda team in Cologne supported the Hannover-based NORD Holding with a Commercial Due Diligence review.
RUF Betten is a successful manufacturer of high-quality upholstered and box-spring beds, as well as mattresses and slatted frames. Its headquarters and production facilities are located in Rastatt. Here, more than 30,000 beds are produced annually by approximately 200 employees. RUF stands for international design, high product individuality, and maximum comfort for retailers and end consumers. NORD Holding Unternehmensbeteiligungsgesellschaft mbH has acquired all shares in RUF-Bett International GmbH & Co. KG. The seller is Rolf Benz AG & Co. KG, which belongs to the Hüls corporate group in Stadtlohn, Westphalia.
In the Commercial Due Diligence, the opaque German bed market was analyzed, segmented according to RUF’s product range, and market-influencing drivers and trends were identified. Special attention was paid to evaluating the ongoing box-spring trend and RUF Betten’s positioning in the fragmented competitive landscape. In analyzing sales channels and customer structure, maconda was able to draw on its extensive expertise in durable consumer goods and furniture retail. The insights gained were validated through targeted interviews with selected external market experts from our maconda network, which has grown over many years. This allowed us to provide our client with a comprehensive insight into the market and RUF’s specific business.
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