industry expertiseOur industry expertise will get you to your goal quickly.
We take on engagements across a wide range of industries. In many, we can rightly call ourselves true experts—also thanks to maconda’s extensive network: for every project, you can rely on the many years of experience of industry experts.

Apparel & Textiles
We analyze companies in the apparel and textile industry along the entire value chain – from manufacturing and brand to distribution, retail, and store concepts.
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B2B Services / BPO
We analyse business models, processes and value creation in the B2B services and BPO environment, with a particular focus on quality, scalability and operational risks.
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B2C Services
We evaluate B2C business models holistically—from service quality and market positioning to consistent alignment with evolving customer needs.
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Construction Industry – Products & Services
We analyze companies in the construction industry along the entire value chain – from construction products and building technology to planning, execution, and technical services.
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Consumer Goods
We holistically analyze consumer goods companies – from consumer behavior and brand strategy to distribution, trade relations, and growth potential.
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Food
We analyse companies in the food industry across the entire value chain—from market, brand and product range to retail, supply chain and international growth.
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Future Technologies
We analyze companies in the field of digital future technologies – from IoT, Smart Industries, and networked systems to IT security, data economy, and new business models.
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Healthcare & MedTech
We analyze companies in the healthcare and MedTech market with a deep understanding of regulatory frameworks, reimbursement systems, and industry-specific growth drivers.
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Mechanical Engineering & Technical Products
We provide a holistic analysis of companies in mechanical and plant engineering—from market positioning and manufacturing processes to automation, innovation, and international competitiveness.
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Packaging
We analyze companies in the packaging industry with regard to market positioning, consolidation, internationalization, and increasing requirements for functionality and sustainability.
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Retail & eCommerce
We analyse retail and eCommerce companies across channels—from product range, procurement and store network to customer journey, online marketing and omnichannel strategy.
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Software
We analyze software companies along their central value drivers – from product portfolio, go-to-market, and pricing to customer potential, competitive position, and scalability.
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