Retail & eCommerce

Retail faces particular challenges, especially in light of growing eCommerce, in areas such as assortment planning, private-label strategy, procurement and vertical integration, location management, and addressing a wide range of customers. In addition, German retail in particular faces customers who are highly price-sensitive. Key elements of our work include assessing and optimising the store network of multi-site companies, often by means of intelligent analysis of micro-geographic data (e.g., relevant purchasing power in the catchment area and competitor density). We develop realistic roll-out concepts as well as differentiated closure scenarios.

Over the past 20 years, we have supported projects across various channels and across channels—starting with brick-and-mortar retail and wholesale, through direct sales, teleshopping and mail order, and, increasingly in recent years, eCommerce. This has included online pure players and platforms as well as brick-and-mortar retailers with online activities as part of a comprehensive omnichannel strategy. Here, we use KPI-based analysis of the customer journey, assess web metrics and online marketing, and also provide experience-based recommendations.