Portfolio optimisation
Creating a clear picture from many puzzle pieces
Decisive, transparent, forward-looking.Portfolio strategy is part of strategic corporate planning, in which existing business segments are analysed in terms of their operational and strategic relevance. The result should be a balanced portfolio with the best possible allocation of available resources. This is because new business segments often emerge opportunistically and grow over time. This increases complexity and makes the company as a whole more difficult to manage. A change in market conditions then usually prompts a review of the business segment and, if necessary, restructuring. maconda primarily supports family-owned companies in the Mittelstand in deciding whether existing business units should be continued or sold.
Our services:
- Systematic portfolio analysis of existing business segments, particularly with regard to business processes as well as positioning in the market and competitive context
- Assessment of synergies with other business segments along the value chain, including product development, procurement & production, sales, after-sales and administration
- Identification of value creation potential, internally through organic growth and externally through acquisitions
- Assessment of the future viability of individual business segments and of the company as a whole
- Comparison and ranking of individual courses of action based on selected analytical models
- Allocation of capital, resources and know-how available within the company
- Determination of the required management capacity
- Modelling selected courses of action as a business case, including cash flows and capex requirements
On this basis, we work with management to select the best course of action and develop an overarching portfolio strategy.