Market analysis

With in-depth market analysis, deep insights into customers and competition, and robust data, we create the basis for confident expansion decisions.

Essential for any growing company

Insightful, fruitful, evident.

Regardless of whether companies are expanding into adjacent markets, opening up new sales channels domestically and internationally, or developing new product categories. The basis for such a strategic decision is always a valid assessment of the target market.

Zwei Kollegen studieren eine große Landkarte auf einem Konferenztisch einer schreibt mit einem Bleistift der andere zeigt auf eine Stelle

Thorough knowledge is essential for a successful market entry, e.g., of potential customers and their decision criteria, competitive dynamics, and key market trends. Collecting and analysing such information—sometimes with contradictory content, from large data sets as well as from discreet conversations with market participants—is demanding and requires not only expertise but also local access.

A partner with experience from a wide range of comparable projects can help generate valuable insights, assess opportunities and risks, and thus optimise the expansion process. This significantly increases the likelihood of success of expansion initiatives. This is particularly true when the required expertise is lacking, local knowledge of a target foreign market is not available, and local access is not possible due to geographical distance. Or when the necessary resources cannot be provided.

Our services at a glance:

Metrics-based market analysis and modelling of niches: e.g., market size and development, market dynamics, drivers and trends, regulation
Assessment of the competitive landscape, e.g., key providers, performance, pricing, identifiable strategies and USPs
Assessment of potential sales channels and customers, as well as their purchasing criteria

Nationally and internationally positioned companies as well as leading private equity firms value our extensive experience in analysing markets—domestically, internationally, and especially in niches where sourcing information requires particular pragmatism and creativity.

Case Studies

Initial situation:

A leading Western European provider of phytopharmaceuticals is evaluating a market entry into Germany – either as a greenfield investment or through the acquisition of a company specialized in dietary supplements

Task:

Presentation, evaluation, and prioritization of all relevant market entry options, followed by a recommendation for action

maconda contribution:

Evaluation of all market entry options; weighing the respective advantages and disadvantages, including final prioritization and recommendation of a specific entry strategy
Anticipation of potential channel conflicts and development of targeted distribution strategies to resolve them
Modeling of market size and development of the niche segment through interviews with market participants and the consolidation of available performance data
Analysis of relevant distribution channels and assessment of their future relevance for the niche segment, particularly their suitability for market entry
Profiling the current market leaders in the phytopharmaceuticals niche segment
Evaluation of the acquisition candidate regarding competitive positioning, potential synergies, and access to relevant distribution channels

Initial Situation:

Leading group of forest tree nurseries seeking a better understanding of the fragmented and regionally characterized market for forest plants, beyond partially contradictory expert estimates

Objective:

Analysis of the German market for forest plants through a comprehensive market study including forecast of future demand

maconda Contribution:

Analysis of forest ownership structure by federal state and various drivers by owner group
Comparison of various expert assumptions regarding the impact of climate change on forest stock
Development of a comprehensive dynamic market model by region, forest owner, and tree species, taking into account relevant influencing factors (such as regional age structure of trees, calamities, and proportion of reforested areas)
Forecast of market development over the next ten years using multiple demand scenarios to project the entire range; in volume and value terms, including public subsidies
Identification of opportunities for meaningful expansion of the service portfolio along the value chain
Execution of over 50 structured and exploratory interviews

Plan your market entry on a sound basis.Implement successfully.

We develop the right go-to-market strategy, evaluate options for action, and support you with the operational steps as well—so that expansion plans become a viable business.

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