maconda advises BWK Unternehmensbeteiligungsgesellschaft on an acquisition in the furniture industry
maconda News August 2013
A very exciting engagement, which the maconda team supported through to successful completion, concerned the furniture industry. Due to our many years of experience and comprehensive expertise with consumer-oriented products and retail, maconda was able to recommend itself as a competent partner for a Market Due Diligence here.
Erpo from Ertingen near Stuttgart is one of the leading German manufacturers of high-quality upholstered furniture. The core business is the development, production, and marketing of sofas and armchairs made of high-quality leather and fabrics, primarily for a high-income, design-oriented target group aged 40 and above. The products are mainly distributed through specialized furniture retailers in German-speaking countries, as well as in Japan, Korea, and Taiwan.
The maconda team supported the Stuttgart-based BWK with a Market Due Diligence. Within a short period, we analyzed the often opaque market for upholstered furniture and assessed Erpo’s positioning within the competitive landscape. Key topics included market-influencing trends, major competitors, Erpo’s most important clients and their development, and – as an essential outcome – the evaluation of potential growth paths.
To achieve this, the maconda team meticulously compared various studies and surveys on leading furniture manufacturers, which often lacked consistency in their approaches and results. The insights gained were validated through targeted interviews with selected external market experts from our maconda network, which has grown over many years. This enabled us to provide our client with a comprehensive insight into the market and Erpo’s specific business.
Naturally, we are also available to you as a competent and trusted partner – for Commercial Due Diligence reviews (including on the seller side), as well as for value enhancement projects, market and competitor analyses, business segment development, international expansion, and strategic and operational restructuring.
Topics frequently addressed by our Consumer Goods & Retail Competence Center include: food, leisure products, luxury products, mail order and various e-commerce concepts, wholesale, retail, and consumer-oriented services (e.g., tourism). Other Competence Centers include business-related services, mechanical and plant engineering & industrial goods, and healthcare. Please contact us at any time if you require expertise in these areas, even for preliminary assessments. We are happy to assist you!