maconda sees growing market opportunities for companies & investors
maconda News October 2025
With Anuga 2025, the leading international trade fair for food set new accents: For the first time, there was a forum dedicated exclusively to halal – with its own exhibition area, numerous exhibitors, and an extensive lecture programme. A clear signal of how strongly the topic is gaining relevance. For the industry and investors, this means: growing markets and the opportunity for sustainable profitability. Sinan Haciibrahimoglu from maconda attended.
Halal products – foods produced in accordance with Islamic rules – are increasingly appealing to a broad, quality-conscious target group. “Halal represents a growing set of values in global nutrition – and a market segment with significant economic potential,” says Sinan Haciibrahimoglu, who oversees the topic at maconda. Current market data clearly demonstrates the increased demand for halal products: While global revenue from halal food in 2023 was around US$1.4 trillion, according to Statista it is expected to exceed US$1.9 trillion by 2028. This means the niche segment is developing into an important growth field in the food industry with enormous product diversity: at Anuga, the range of innovations presented extended from snacks and frozen products to beverages and convenience food. Plant-based halal alternatives were also showcased.
Quality and professionalism as value drivers
In addition to new products, the Halal Forum focused primarily on knowledge transfer and future topics in the halal economy. Particularly informative was the presentation on halal certification, which shed practical light on a complex industry topic. Experts clearly explained which standards and institutions exist, how regional differences affect them, and what requirements are placed on producers. Also in focus: professionalisation of supply chains, digitalisation of certification processes, and the importance of transparent communication along the entire value chain.
A future industry with special requirements
Rising demand – not only in predominantly Islamic countries, but also in European metropolitan regions – is leading more and more companies to expand their product ranges in a targeted way. This creates new challenges: What messages reach non-religious target groups? Which certifications are considered trustworthy? And how can halal products be successfully integrated into existing brand and distribution systems? These are precisely the questions that also occupy maconda’s experts. Through a large number of projects and transactions in the Food & Beverage sector, including frozen foods, meat products, and convenience products, the team has a deep understanding of the dynamics in the ethnic food segment, which also includes halal. “Thanks to this experience, we identify relevant developments early and now also support manufacturers and investors in participating in the steadily growing demand for halal products,” emphasizes Sinan Haciibrahimoglu.
maconda continues to expand its expertise in the food industry
In recent years, the maconda team has gained further extensive experience across a wide range of food categories. This expertise includes numerous Commercial Due Diligence reviews, engagements for strategic realignment, and the optimisation of business models in this sector. Overall, maconda is one of the most active specialists for Commercial Due Diligence in the German-speaking market. Many projects focus on consumer goods and food distribution via retail, wholesale, and e-commerce channels, while other partners within maconda focus on other industries.
Extensive industry experience: Food retail of all kinds | Baked goods | Dairy products | Frozen products | Ready meals | Meat & sausage | Pasta | Canned goods | Chocolate & other confectionery | dietary supplements | Spices | Non-alcoholic beverages | Spirits & wine | Packaging | pet food | Branded and private-label products | and much more
About maconda
For more than 20 years, maconda has supported clients with the acquisition of companies, performance optimisation, and restructuring. With more than 800 consulting and implementation projects and more than 450 transaction-related engagements, maconda has extensive experience to support even demanding projects pragmatically. Clients include mid-sized companies, business units of large corporations, as well as international private equity investors and family offices.
maconda focus industries: Consumer goods | Food | Retail & eCommerce | Packaging | B2C services | B2B services (incl. business process outsourcing) | Manufacturing companies
maconda core topics: transaction advisory | business model development | performance management
CONTACT
Sinan Haciibrahimoglu – s.haciibrahimoglu@maconda.de