maconda supports three Leipzig investors in their investment in the omniphon group, the expert for market research, marketing, and sales in the transport & energy sectors
maconda News February 2019
With a detailed Commercial Due Diligence, maconda contributed to the succession planning of the omniphon group: The new shareholder OmniInvest, led by Andreas Prokop, is acquiring a majority stake; the private equity firms Wachstumsfonds Mittelstand Sachsen (WMS) and the Leipzig Sparkasse subsidiary S-Beteiligungen are joining as partners. The maconda experts accompanied the preliminary phase of the transaction with profound analyses and an evaluation of two business segments.
The investors commissioned maconda with an extensive Commercial Due Diligence in the run-up to the transaction: Based on comprehensive expertise in business-related services, including market research, the consulting experts from the Rhine meticulously analyzed and evaluated the two business segments. First, the maconda team conducted a thorough inventory and prepared a forecast for the target markets. The consultants particularly focused on public transport with its growing passenger numbers and the importance of various mobility services (e.g., car sharing) for getting from A to B. Through expert interviews, they analyzed the market for transport surveys – a distinct niche market – and identified corresponding opportunities and risks.
In addition, the maconda consultants addressed the topic of digitalization: Trends such as automated passenger counting and e-ticketing are increasingly changing the industry. They evaluated the potential impact of digital transformation on omnitrend’s core business. With the Commercial Due Diligence carried out by maconda, the course has been set for the omniphon group’s desired growth and clearer positioning in the transport, mobility, and energy sectors.
About the omniphon group
The omniphon group, headquartered in Leipzig, designs and manages market research as well as marketing and sales campaigns for transport companies and energy providers with three independent companies. The newly founded umbrella company OmniGroup includes three independent companies: an agency for brand communication and the two companies omnitrend and omniphon. As an institute for market and opinion research, omnitrend successfully operates in the field of transport and mobility surveys. Its range of services includes population and pedestrian surveys, as well as customer satisfaction surveys, quality tests, and potential analyses. In public transport field research, omnitrend is a market leader. Among other things, market researchers survey people about their mobility behavior or check the demand for new tariffs in advance.
omniphon focuses entirely on marketing and sales communication. The Leipzig-based company specializes in public transport companies and energy providers, especially municipal utilities. Key areas include new customer acquisition and customer retention. Both business segments maintain independent call centers for their work, ensuring high flexibility and quality.
maconda further expands its expertise in transport and marketing
In the past, maconda’s experts have carried out various projects in market research and business-related services.
maconda Project History in related industries: BPO – Business Process Outsourcing | Market Research (incl. ad hoc studies, mystery shopping) | Intelligent System Solutions for Recording and Managing Passenger Flows | Pedestrian Counting | Market Research and Consulting Services for the Agribusiness | Inbound and Outbound Call Centers | Direct Marketing | Personnel-intensive Services | Temporary Employment | Recruiting-related Services | Software for Human Resources Management and Web-based Recruiting