maconda advises software investor LEA on the acquisition of innovative software developer Intelligix
maconda News April 2023
To prepare for its investment in Intelligix, a software provider specializing in retail, technology investor LEA Partners relied on maconda’s comprehensive expertise: The experienced team quickly developed a focused Commercial Due Diligence (CDD) and helped LEA understand Intelligix’s customer base, key market drivers, and growth areas. The innovative software company specializes in ERP systems for fashion and department stores – fortunately, maconda possesses deep industry knowledge in both software development and retail.
As part of the CDD, maconda examined Intelligix’s offerings in detail and highlighted competitive advantages. This was supplemented by numerous interviews with industry insiders from the maconda network and an analysis of existing and potential customers. The multitude of sources provided a differentiated view of Intelligix’s positioning and the market in which the company operates. For example, many larger fashion houses – contrary to public perception given the problems of some large chains – are solidly positioned. This proves the sales market for Intelligix’s industry-specific solutions to be unexpectedly robust. In addition, the maconda team identified new growth opportunities: “A decisive factor is the scalability of Intelligix software,” explains maconda managing director Rainer Mayer. “This makes it possible to operate successfully beyond fashion houses.”
About Intelligix
Intelligix is an innovative software company specializing in the development of merchandise management systems (MMS) and software for legally compliant POS systems. The software is also offered as a SaaS solution. In addition, there are modules for Business Analytics, HR, and Document Management. The customer focus is on larger fashion houses and department stores with more complex assortment structures and usually multiple checkout areas.
maconda – Extensive Retail Experience Meets Software Sales Expertise
In the German-speaking region, maconda is one of the most experienced consultants for due diligences and similar services related to retail companies. This includes large department store operators as well as larger retail and service chains in various sectors such as clothing, perfume, baked goods, decorative items, bicycles, fitness, and much more. Mostly with 50 stores and significantly more. In addition to pure market factors, maconda consultants also know the important processes of such retail companies and the high demands on efficiency and precision. An integration into a CDD for a software company specializing in this area was therefore particularly suitable.
In recent years, maconda has systematically deepened its software expertise across all relevant delivery models (SaaS, on-premise, hybrid) and functional areas. The team supports investors in identifying central value drivers, evaluating scalability, and assessing the competitive position of software companies. maconda combines deep market and product understanding with clear, decision-oriented derivation of opportunities, risks, and value creation potentials. For technical due diligence, maconda relies on experienced external experts or can recommend them.
Intensive industry experience: ERP software, e.g., for furniture stores and BPO industries | SaaS | Business Intelligence | Software for HR management | Recruiting software | Software for payroll | E-commerce integration | IoT | Predictive Analytics | Big Data | and much more.
About maconda
For more than 20 years, maconda has supported companies in acquisitions, performance optimization, and restructuring. With over 800 consulting and implementation projects and more than 450 transaction-related engagements, maconda has extensive experience to pragmatically accompany even demanding projects. Clients include mid-sized companies, business units of large corporations, and international Private Equity investors and Family Offices.
maconda industry expertise: Manufacturing industry | Future technologies & software | B2B Services (incl. Business Process Outsourcing) | B2C Services | Consumer goods | Food | Apparel & textiles | Retail & eCommerce | Packaging | Healthcare & MedTech
maconda core topics: transaction advisory | business model development | performance management