maconda supports Augenklinik am Neumarkt on the path to a successful partnership
maconda News October 2019
Augenklinik am Neumarkt, the leading clinic for eye and laser surgery in the greater Cologne area, has had a new strategic partner in Artemis since the end of 2019. Artemis is a nationwide group of eye clinics that continuously expands its network through partnerships with strong regional practices and clinics. The advisors at maconda, who have many years of experience in the healthcare sector and in corporate transactions, supported the shareholders and management of Augenklinik am Neumarkt with strategic consulting and prepared the sale operationally.
Augenklinik am Neumarkt is the leading clinic for eye and laser surgery in Cologne and Western Germany. With highly qualified staff and state-of-the-art medical and laser technology, it offers the full range of diagnostic, treatment-specific and surgical therapies. As a medical pioneer, the clinic has an excellent reputation in a growing catchment area and an optimal infrastructure.
The maconda team supported the shareholders of Augenklinik am Neumarkt before and during the search process with advice and hands-on assistance. The starting point for the collaboration was the shareholders’ desire to obtain an experienced yet completely independent view of their business and to gain a sparring partner for further development. maconda was engaged directly after the first contact.
First, various strategic options for action were jointly assessed from different perspectives, and the necessary course-setting in one direction or the other was discussed. Based on the goals, strengths and value-creation potential developed step by step, maconda designed a sales strategy in close cooperation with the shareholders and prepared them for the sales process in terms of content, organisation and mindset.
maconda’s advisors supported the subsequent sales process with strategic sparring and initiated the operational work with the help of informative sales materials and other documents. In addition, various workshops and meetings were facilitated and coordinated. A range of decision papers for the shareholders rounded off the work. As short distances were important to the shareholders, an experienced Cologne-based M&A advisor was brought on board to support M&A-specific operational topics and to structure the transaction.
About Augenklinik am Neumarkt
Operating in Cologne since 1993, the physicians treat privately and publicly insured patients using the latest medical technology across all facilities of the state-licensed clinic. These include ophthalmology practices, an eye surgery centre, a day clinic and an inpatient care ward. Augenklinik am Neumarkt offers the full range of diagnostic, treatment-specific and surgical therapies for the anterior and posterior segments of the eye. For years, the senior physicians have been among Germany’s top specialists in cataract and refractive surgery.
maconda continues to expand its expertise in Healthcare & MedTech
In recent years, the maconda team has worked intensively on a range of topics in the healthcare industry and successfully delivered various projects. These included several investment checks and Commercial Due Diligence projects, strategy engagements, and projects to improve operational performance.
Extensive industry experience: Dental consumables | Dental laboratories and dentures | Ophthalmic surgical products | Eye clinics | Eyewear | Hearing aids | Medical aids | Diabetes supplies | Outpatient care | Intensive care | Inpatient care | Medical supply retail | MVZs and medical practices across various sectors | Physiotherapy | (Mail-order) pharmacies