maconda supports Odewald KMU in the acquisition of a majority stake in the 7days Group, a mail-order retailer of workwear for medical practices
maconda News October 2014
2014 brought a variety of engagements in retail, including strategy reviews, sophisticated quantitative branch analyses, and Commercial Due Diligences. These included several projects related to mail order, eCommerce, and catalog business. Most recently, an engagement that combined two of maconda’s core sectors: the textile and apparel industry on the one hand, and wholesale and retail on the other. Both are among our “oldest” industries, which we have been serving repeatedly since the early 1990s.
Founded in 1999, the 7days Group is a fully integrated B2B mail-order retailer for workwear with a fashionable focus for medical and nursing staff. The group consists of the German parent company, sales companies in Austria, France, and Belgium, and a production company in Morocco. The product range includes tunics, trousers, polo shirts, and lab coats in various colors and fits. In addition to other clothing items, accessories such as shoes complete the product offering.
With the Commercial Due Diligence for 7days, maconda supported Berlin-based Odewald KMU once again. Among other things, trends and drivers of the workwear market in general, as well as the served customer segments, were analyzed, and various sales channels such as rental services, direct sales from manufacturers, and wholesale, retail, and distance selling were compared. A key focus was on customer base, a central topic for mail-order retailers. Its structure and development were examined in detail, various KPIs (such as average receipt, return rate, etc.) were determined, and the ordering behavior of different customer groups was analyzed. Our many years of experience in the textile and apparel market were particularly helpful in assessing the supply chain established by 7days. Here, we compared the advantages and disadvantages of various sourcing and production locations, among other things.
Of course, we are also available to you as a competent and trustworthy partner. In the textile and apparel business, in stationary and distance selling including eCommerce, as well as in other industries, for Commercial Due Diligences (also on the seller side), value enhancement projects, business development, international expansion, and strategic and operational restructuring.
Contact us anytime if you need expertise in this area. We are happy to assist you!