maconda assists Hohnhaus & Jansenberger in the acquisition of LÜRA (formerly RMS)
maconda News June 2024
maconda has once again demonstrated its expertise in highly specialized niche markets: The team supported the Hohnhaus & Jansenberger Group (HJG) in the acquisition of RMS, a specialist in bulk material storage, which will operate as LÜRA GmbH in the future. As part of a focused Commercial Review, maconda particularly examined the market opportunities and customer portfolio of RMS/LÜRA.
RMS has made a name for itself as the manufacturer of the LÜRA system: patented, modular, very stable steel retaining walls that allow flexible storage of bulk materials. The renaming of RMS to LÜRA acknowledges the strong brand awareness of the now eponymous system. “In our analysis, we saw that LÜRA’s market potential is enormous but not yet fully exploited,” explains Matthias Mennel-Klingspor, partner at maconda and project manager for the Due Diligence.
Focus on Value – Holistic View: For a comprehensive view of LÜRA, the maconda team interviewed numerous clients, other market participants, and various experts. Information from scientific institutes such as the Fraunhofer Institute for Building Physics was also included in the analysis, and several trade magazines and blogs were evaluated. Based on this, maconda developed an application-specific market model, which also incorporated structural and price data.
“General studies cannot reliably map special markets,” emphasizes Rainer Mayer, managing director of maconda, regarding the general challenge in niche markets. “This makes our analytical approach all the more valuable, as we gather, compare, and weigh detailed market information.” As a result, LÜRA presented itself as a mid-sized company that has built a successful brand in Europe with its modular system and continues to identify customer needs and develop suitable solutions early on – a gain for Hohnhaus & Jansenberger, whose investment portfolio focuses on metal-processing companies from Germany.
About RMS / LÜRA
LÜRA GmbH, founded in 1996 as RMS GmbH, stands for tailor-made, modular system solutions for sorting and storing bulk materials. Its robust, multifunctional LÜRA steel retaining walls form the basis. They are used for the flexible construction of bulk material boxes and serve as a supporting structure for LÜRA bulk material halls with various roof constructions. The mid-sized company, based in Wesel/NRW, is active throughout Europe. Its clients include numerous municipal waste management companies, recycling companies, and operators of port terminals and other transshipment points.
About the Hohnhaus & Jansenberger Group
The Hohnhaus & Jansenberger Group, founded in 2013, is a private equity firm focused on the Mittelstand in German-speaking countries, bringing extensive industrial experience, especially in metal processing. The company relies on operational support for acquired businesses and pursues a long-term investment approach.
maconda – extensive experience in metal processing and circular economy
In recent years, the maconda team has significantly expanded its expertise in the metal-processing industry, including personnel, and successfully completed various projects. These include Commercial Reviews, Commercial Due Diligences, and other transaction-related engagements, as well as projects to improve operational performance.
The engagements concerned, for example, the manufacture of control cabinets and enclosures, the punching of rotors and stators, or the drawing of sealing profiles. User industries for these products include manufacturers of technology for renewable energies and electromobility, automation and control technology (also for railways), and the automotive supply industry. Since mid-2023, Matthias Mennel-Klingspor has supported maconda as a partner, particularly for the manufacturing industry and various B2B services.
Intensive Industry Experience: Surface coating systems | CNC machining | Digital printing | Electrical systems | E-mobility | Drive technology | Intralogistics | Woodworking | Refrigeration and air conditioning technology | Plastics processing | Injection molding technology | Warehouse automation | Fluid technology (pneumatics and hydraulics) | High-precision machines | Motors and generators | Food processing machinery | Packaging machinery | Sensors | Measurement, control, and regulation technology | Stamping and pressing | and much more
About maconda
For more than 20 years, maconda has supported companies in acquisitions, performance optimization, and restructuring. With over 800 consulting and implementation projects and more than 450 transaction-related engagements, maconda has extensive experience to pragmatically accompany even demanding projects. Clients include mid-sized companies, business units of large corporations, and international private equity investors and family offices.
maconda Industry Expertise: Manufacturing Industry | Future Technologies & Software | B2B Services (incl. Business Process Outsourcing) | B2C Services | Consumer Goods | Food | Apparel & Textiles | Retail & eCommerce | Packaging | Healthcare & MedTech
maconda Core Topics: Transaction Advisory | Business Model Development | Performance Management
maconda Core Topics: transaction advisory | business model development | performance management